PO1: Establish a coherent understanding and comprehensive knowledge of the fundamental theories and concepts in the discipline of Journalism & Digital Media
PO2: Analyze the contemporary world with critical and scientific awareness of the intersectionality of race, gender, class, sexuality, and regional, national and global history and media
PO3: Demonstrate skills in multimedia reporting, writing, editing, podcasting, video making, and media entrepreneurship
PO4: Design, conduct and communicate basic research following fundamental methods and ethical standards in Journalism and Media studies
PO5: Use the knowledge of Journalism & Digital Media to enhance self-awareness, well-being,
interpersonal relationships, career-decision making, and social responsibility in personal and professional domains
Assesment Pattern
Assessment patterns are course-specific.
Examination And Assesments
The Programme has a variety of assessment patterns that test the knolwedge base, skill sets and the professional attitude of the students. It varis from course to course.
BBA141B - MARKETING AND SELLING SKILLS (2023 Batch)
Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:50
Credits:3
Course Objectives/Course Description
Course Description
This is the basic course in Marketing and Selling Skills where students will get the exposure of Marketing and sales. The subject gives them a vast and wide insight of the traditional and contemporary aspects in Marketing and sales. The input of basic fundamentals, coupled with the practical knowledge will be given to the students to help them in understanding and designing the sales & marketing tactics and strategies.
Course Objective:
●To understand and appreciate the concept of marketing & sales in theory and practice
●To evaluate the environment of marketing and develop a feasible marketing &selling plan
●To understand and apply the STP of marketing (segmentation, targeting, positioning)
●To have an elementary knowledge of consumer behaviour its determinants and selling skills
Course Outcome
CO1: Demonstrate a comprehensive understanding of marketing and sales principles, theories, and their practical applications (RBTL 2)
CO2: Identify the key elements of the marketing environment and their impact on marketing and selling activities. (RBTL 3)
CO4: Demonstrate basic selling skills, such as effective communication and relationship building, through practical exercises and simulations. (RBTL 2)
Unit-1
Teaching Hours:8
Unit 1: An Introduction to Marketing
Introduction, genesis & evolution of marketing in society, Importance and Scope of Marketing, Elements of Marketing – Need, Want, Demand, Desire, Marketing Philosophies, Mccarthy’s 4P classification, Lauterborn’s 4C’s classification & 4A’s Framework of rural marketing, Product service continuum.
Unit-2
Teaching Hours:6
Marketing Environment ? An Understanding
Basics of Marketing Environment, Factors Affecting Marketing Environment, Environmental analysis – SWOT & PESTLE, Marketing Environment in India, Legal & regulatory framework in India, Marketing Mix (Four Ps of Marketing).
Unit-3
Teaching Hours:8
Unit 3: Segmentation, Targeting and Positioning
Market Segmentation, Basis of segmentation & its types - Demographic, Geographic, Psychographic and behavioral Segmentation etc, Targeting- Five Patterns of Target Market Selection, Positioning-Concept of Positioning, Perceptual Mapping.
Unit-4
Teaching Hours:6
Unit 4: Product Life Cycle and Consumer Behaviour
Product Life Cycle concept, marketing implications of PLC stages, corresponding strategies, dealing with competition, Perceptual Mapping, Consumer Behaviour – Rational V/s Emotional, Consumer proposition & acquisition process, buying motives, its types, Consumer Behaviour process
Unit-5
Teaching Hours:10
Unit 5: Selling ? An Introduction
Nature, Meaning and Significance of Sales Management and Personal selling; Evolution of Sales Management, Role of Selling in Marketing, Characteristics of a successful Salesman; Types of Selling, Selling Functions, Sales Funnel; Process of Effective Selling: Sales strategies; Prospecting: Meaning, process & methods; Ways to approach a customer
Unit-6
Teaching Hours:7
Unit 6: Effective Sales management and Sales Force Organisation
Sales presentation; Handling objections; Closing a sale; Current issues in sales management; Case lets and applications, Meaning of Sales Force Management; Determining the sales force and size of the sales force, Introduction to: Sales organization concepts; Sales territories
Kotler, P. (2013). Marketing management: A south Asian perspective. 13th edition, Pearson Education India.
Panda, T. K., & Sahadev, S. (2nd Edition, 2011). Sales and distribution management. Oxford Publication.
Spiro, R. L., Rich, G. A., & Stanton, W. J. (12th Edition, 2008). Management of a sales force. McGraw-Hill/Irwin.
Essential Reading / Recommended Reading
Suggested Readings:
Ramaswami, S., Namakumari. S,(2013) marketing management–Global Perspective Indian Context, Macmillan Publishers India Ltd, 5th Edition
Rajan Saxena, Marketing Management, (2009) 4th edition, Tata McGraw-Hill Education
Etzel M.J., Walker B.J. and Stanton William J - Marketing concept & Cases special Indian 14th Edition Tata Mc Graw Hill.
Czinkota, Kotabe, Marketing Management, II edition, Thomson Publications.
Still, R. R., Cundiff, E. W., & Govoni, N. A. (1988). Sales management: decisions, strategies, and cases, New Jersey: Prentice-Hall.
Coughlan, A. T., Anderson, E., Stern, L. W., & Adel, I. (2006). El-Ansary. Marketing Channels. Prentice-Hall.
Jobber, D., & Lancaster, G. (2007). Selling and sales management. Painos. Harlow: Pearson Education.
Cron, Decarlo T. E. (2016). Sales Management concepts and cases: Wiley India
Pingali Venugopal (2008). Sales and Distribution Management, Sage Publication
Evaluation Pattern
CIA 1: 20 MARKS ( LATER CONVERTED TO 10 MARKS)
CIA 2: 20 MARKS ( LATER CONVERTED TO 10 MARKS)
CIA 3: 50 MARKS ( LATER CONVERTED TO 25 MARKS)
Attendance 5 marks
Total 50 marks
BBA141D - TALENT MANAGEMENT (2023 Batch)
Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:50
Credits:3
Course Objectives/Course Description
Human Resource is considered as a valuable resource in every organization. The world class companies compete among themselves to attract the best talent across the globe. They view talent as competitive differentiator and one where the acquisition, engagement, development and retention of talent is considered as a strategic priority of business. This course exposes the students to methods and practices to acquire, engage and develop talent, focus on development of strategic leaders within an organization and also deals with how talent and knowledge can be managed effectively for the development of the organization
Course Outcome
CO 1: 1. Demonstrate an understanding of key concepts, principles and models related to talent and knowledge management
CO 2: 2. Evaluate the importance of talent management in developing organizations
CO 3: 3. Learn to apply the theories and concepts studied in the classroom to practical situations
CO 4: 4. Analyse the various talent and knowledge management practices and their value to organizations
CO 5: 5. Solve the issues pertaining to talent and knowledge management
Unit-1
Teaching Hours:7
Introduction to Talent Management
Meaning and concept of talent management, need and scope for talent management, Talent vs Knowledge, Talent management models: Process and Integrated model, Talent management initiatives, Techniques for potential appraisal, Talent management grid, Benefits of talent management.
Unit-2
Teaching Hours:7
Creating Talent Management Systems
Building blocks for talent management strategy, Developing and implementing Effective Talent Management System, Measuring the effectiveness of talent management, creating talent management system for organizational excellence.
Unit-3
Teaching Hours:7
Competency mapping and approaches to talent management
Competency Mapping- Meaning, Importance and Steps in competency mapping, Competency model, Role of leaders and HR in talent management, Talent Management Approaches, Mapping Business Strategies and Talent Management Strategies, Achieving competitive advantage, Best practices in talent management- Case studies
Unit-4
Teaching Hours:7
Integrating Talent and Knowledge Management
Introduction to knowledge management, types of knowledge, Benefits of Knowledge Management, Integrating talent management and knowledge management, Role of Information technology in talent and knowledge management.
Unit-5
Teaching Hours:7
Recent Trends and Best Practices in Talent Management
Introduction, Use of Technology in Talent Management, Use of AI in Talent Management, Talent Management using Design Thinking
Unit-6
Teaching Hours:10
Project Work: Field study & Report Submission
Experiential Learning Activity: Identifying any one organization in the manufacturing or service sector- Interacting, observing and conducting interviews with their senior HR leaders to understand how they manage and retain talent in their organizations.
Text Books And Reference Books:
●Lance A. Berger, Dorothy Berger (2017): Talent management handbook, McGraw Hill New York.
●Mark Wilcox (2016), Effective Talent Management: Aligning strategy, people and performance, (1st ed.), Routledge Taylor and Francis Group.
●Marshal Gold Smith and Louis Carter (2018): Best practices in talent management, A Publication of the practice institute, Pfeiffer, A Wiley Imprint.
●Atheer Abdullah Mohammed (2019), Integrating Talent and Knowledge Management: Theory and practice, Lamber Publishing co.,
●Cappeli Peter: Talent on Demand –Managing Talent in an age of uncertainty, Harvard Business press.
Sphr Doris Sims, Sphr Matthew Gay(2007),Building Tomorrow’s Talent : A Practitioner’s Guide to Talent Management and Succession Planning, Author House
Evaluation Pattern
Component
Maximum marks
Weightage
Total Marks in Final Grade
CIA1
20
50%
10
CIA2
20
50%
10
CIA3
50
50%
25
Attendance
5
100 %
05
Total = 50
COM142 - BRAND MANAGEMENT (2023 Batch)
Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:3
Course Objectives/Course Description
Brand Management course will enable student to have a fundamental understanding of how to build, measure, and manage a brand.
Course Outcome
CO1: Demonstrate concepts, principles, techniques and application of contemporary branding management process.
CO2: Evaluate the taxonomy in designing brands.
CO3: Summarise the measures and manage brand-equity and extension.
Unit-1
Teaching Hours:10
Strategic Brand Management Process
Brands – Brands Vs Products – Different Product Levels - Things that can be branded
Branding Challenges and Opportunities – Strategic Brand Management Process, PRACTICAL: SBM Process, Trends and innovations in brand management, Emerging technologies and their impact on branding
Unit-2
Teaching Hours:10
Branding identity, architecture and taxonomy
Brand Image, Developing a brand identity, Brand Identity – Kapferer’s Brand Identity Prism, Creating a brand positioning statement, Understanding the importance of brand consistency, Developing a brand architecture strategy, Managing brand portfolios, Brand extensions and sub-brands. Criteria for choosing brand elements – Brand Names – Landor’s Brand Name Taxonomy – Brand Name Linguistic Characteristics – Trademark Issues and Concerning Names – PRACTICAL: Naming Hypothetical Brands
Unit-3
Teaching Hours:10
Brand Messaging, Designing and Aesthetics
Developing a brand messaging strategy, Creating effective brand communications, Managing brand reputation, URLs – Logos and Symbols – Characters – Slogans and Jingles – Packaging and Signage – PRACTICAL: Creating Logos and Mascots for Hypothetical Brands. Impact of digital technologies on brand management, Developing digital branding strategies, Managing online brand reputation
Unit-4
Teaching Hours:10
Brand Equity & Brand Communication
Customer Based Brand Equity – CBBE Pyramid – PRACTICAL: Constructing CBBE Pyramid. Understanding the impact of consumer behavior on brand management, Consumer decision-making process, Building brand relationships with consumers, Understanding the role of advertising in brand management, Developing effective advertising campaigns, Measuring and analyzing advertising effectiveness
Unit-5
Teaching Hours:5
Brand Extension & International Brand Management
Brand Extension - Merits and Demertis of Extension – Types of Brand Extension. Building brand loyalty, Measuring and analyzing brand equity and brand loyalty, Understanding the challenges of international brand management, Adapting branding strategies for international markets, Managing global brand portfolios
Text Books And Reference Books:
1.Keller, M. (Latest Edition). Brand Management. Delhi: Pearson Education India.
Essential Reading / Recommended Reading
Rajagopal, M. (Latest Edition). Brand Management. New York: Nova Science Publisher
Evaluation Pattern
CIA I MCQ (5 Marks)
Google Form/Google Classroom based Quiz consisting of MCQs to test the basic concepts relating to Unit 1 and 2. This would be an individual assessment with a set of 10 questions, 5 each from unit 1 and 2. The details of this assignment, and the penalties for not attending shall be posted in the Google Classroom.
CIA 2 (a) Video Content Creation 10 marks
Every student shall for a group of four members and they need to identify a brand and prepare a 10 minutes video. Later a Google spread sheet of students list shall be sent to the students. Within a week the students need to enter the name of the brand identified so as to avoid repetition in their selections and start preparing the video. The video shall discuss the history of the chosen brand and discuss the possibilities of changing different attributes of the brand for positive outcome. The video needs to describe and display the new brand. Any delay in submission without prior consent or approval shall lead to a penalty of marking the student ZERO in this component. The video shall be assessed based on the following rubrics. Report submitted will be valued for 10 marks.
CIA 2(b) - Case Study (5 marks)
The same group formed for video assignment shall identify a case study related to brand extension. The group shall prepare a presentation regarding the case. They shall develop questions related to the case and also provide answers. The group also needs to provide references for their case study and Q&A.
CIA III Written Examination (25 marks)
Every student shall sit for a written examination of marks covering all the units. The students will be evaluated based on their understanding and learning about different concepts of branding. The higher order thinking is assessed by one case analysis included in the question paper. There will be 7 questions of 2 marks each and the case analysis will be of 6 marks.
COM143 - ENTREPRENEURSHIP DEVELOPMENT AND SMALL BUSINESS MANAGEMENT (2023 Batch)
Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:3
Course Objectives/Course Description
Entrepreneurship is not just about start-ups: it is a topic that is rapidly growing in importance in government policy and in the behaviour of established firms. The course provides students with an understanding of the role and personality of the entrepreneur, and a range of skills aimed at successful planning of entrepreneurial ventures. Material covered includes fostering creativity and open-mindedness, knowledge acquisition and management, innovation systems, screening and evaluating new venture concepts, market evaluation and developing a marketing plan, legal Issues Including intellectual property, preparation of venture budgets, and raising finance. The major piece of assessment is the writing of a comprehensive business plan for a new venture.
Course Outcome
CO 1: Discuss the fundamental concept and emerging trends of entrepreneurship.
CO 2: Elaborate the entrepreneurial process and classify the different styles of thinking.
CO 3: Develop and summarize the creative problem-solving technique and types of innovation.
CO 4: Compile the legal and regulatory framework and social responsibility relating to entrepreneur.
CO 5: Create a business model for a start-up.
CO 6: Build competence to identify the different sources of finance available for a start-up and relate their role in different stages of business.
Unit-1
Teaching Hours:9
Introduction to Entrepreneurship
Evolution, Characteristics, Nature of Entrepreneurship, Types, Functions of Entrepreneur, Distinction between an Entrepreneur and a Manager, Concept, Growth of Entrepreneurship in India, Role of Entrepreneurship in Economic Development, Emerging trends of contemporary entrepreneurship – Information and Communication Technology (ICT), Globalisation, changing demands, unemployment, changing demographics, Institutional support, ease of entry in the informal sector
Unit-2
Teaching Hours:9
The Entrepreneurial Process
Steps in the Entrepreneurial Process: Generating Ideas, Opportunity Identification, Business concepts, Businessconcepts,Resources(Financial,PhysicalandHuman), Implementing and managing the venture, Harvesting the venture,Design Thinking, Systems Thinking, Agile thinking and Lean thinking Blue Ocean Strategy, Role and relevance of mentors, Incubation cell, Methods of brainstorming ideas.
Unit-3
Teaching Hours:9
Creativity and Innovation
Creativity, Principles of creativity, Source of New Idea, Ideas into Opportunities. CreativeProblemSolving:Heuristics,Brainstorming,Synectics, ValueAnalysisInnovationandEntrepreneurship: Profits and Innovation, Principles of Innovation, Disruptive, Incrementaland Open innovations, Nurturing and Managing Innovation, Globalization, Concept andModelsofInnovation, MethodsofprotectingInnovationandcreativity,SignificanceofIntellectualPropertyRights,Patents & Copy right, Business Model Canvas, and Lean Management.
Unit-4
Teaching Hours:9
Entrepreneurship Practice
EssentialsofBusinessOwnership:Typesofventures,RiskandBenefits,LegalandRegulatoryFramework,EthicsandSocialResponsibility,MarketResearch(ventureopportunityscreening), Feasibility Analysis, Introduction to the Business Plan, Developing the BusinessModel for starting a new venture, E-Commerce and Growing the Venture: The Internet andits impact on venture development
Approaches to E-Commerce, Strategies for E-CommerceSuccess,The nature of international entrepreneurship and their importance
Unit-5
Teaching Hours:9
Sources of raising capital
Different sources of financing for start-ups, stages of financing involve in start-ups, advantages and disadvantages of the different sources of financing, Mezzanine finance, Specific financial assistance from government and financial institutions to promote entrepreneurship, Venture Valuation Methods
Google Form/Google Classroom based Quiz consisting of MCQs to test the basic concepts relating to Unit 1 and 2. The date of examination is on or before 05-08-2023. This would be an individual assessment with a set of 10 questions, 5 each from unit 1 and 2. The details of this assignment, and the penalties for not attending shall be posted in the Google Classroom.
CIA I (b) Preparing a video interview of an Entrepreneur (Individual Assignment) 10 marks
Every student shall identify an entrepreneur and prepare a 15 minutes video interview on them. Orientation about the video preparation shall be given by the respective faculty in the first week of the semester itself. Later a Google spreadsheet of students list shall be sent to the students. Within a week the students need to enter the name of the entrepreneurs identified so as to avoid repetition in their selections and start preparing the interview. Once the entrepreneur is finalized, an orientation about plagiarism policies shall be given by the faculty. The last date of the video submission is 10-08-2023, before 06:00 PM. Inability to submit the video on or before the due date should be priorly intimated to the faculty. Any delay in submission without prior consent or approval shall lead to a penalty of marking the student ZERO in this component.
The video shall be assessed based on the following rubrics. Report submitted will be valued for 10 marks.
More details of the report:
The video should include genesis, growth, management contributions, challenges, how they overcome, achievements, major entrepreneurship inferences.
References and sources should be mentioned as per APA 6th Edition, towards the end of the video.
The video interview should be a minimum of 15 minutes.
Last date for submission 10th August 2023, late submission within two days of the scheduled date, will carry a penalty deduction of two marks.
CIA II - Case Study (15 marks)
Group of not more than six members in a team will be formed randomly in the class based on the subject teacher’s discretion. Each group shall gather content and solve the assigned case study and submit a written report of the same. Report shall include the introduction to the case, highlights and objectives, conceptual definitions, detailed analysis, findings and suggestion, conclusion. Groups are free to use all authentic sources to gather information. Once the case study is finalized, an orientation about case analysis, report writing, and plagiarism policies shall be given by the faculty. The last date of the case analysis report submission is 30-09-2022, before 06:00 PM. The report can be supported with article reviews, statistical facts and examples and book references.
More Details of the Report:
1.Case Study has to be based on growth of Entrepreneurship in India or Emerging trends of contemporary entrepreneurship.
References as per APA 6th Edition, and Appendix.
Detailed analysis of the problem and alternatives available should form part of the report.
The written report should be a minimum of 6 pages.
Last date for submission 30th September, 2023, late submission within two days of the scheduled date, will carry a penalty deduction of two marks.
CIA III (a): Week 15 & 16: MCQ (5 Marks)
Google Form/Google Classroom based Quiz consisting of MCQs to test the basic concepts relating to Unit 1 and 2. The date of examination is on or before 02-11-2023. This would be an individual assessment with a set of 10 questions, 5 each from Units 1 and 2. The details of this assignment, and the penalties for not attending shall be posted in the Google Classroom.
CIA III (b) Business Plan and viva-voce (10 marks)
The same group allotted for Case Study report shall continue. Once the idea for the business plan is finalized, an orientation about various components of the business plan, report writing, and plagiarism policies shall be given by the faculty. However, every student shall contribute in the construction of a creative and technical business plan in detail consisting details from idea to implementation stage. The report will be valued for 10 marks by a panel of three external reviewers. The assessment criteria shall be discussed and finalized before the final submission and in consonance with the inputs and suggestions of the reviewers identified.This criterion shall also be presented and discussed with the students prior to the final submission.Though this is a group assignment, the assessment of the contribution of each student would be done individually.
More Details of the Report:
§The report shall include details on value proposition, business and revenue model, sustainability
§The written report should be a minimum of 10 pages.
§References as per APA 6th Edition, and Appendix.
Last date for submission 5th November 2023, late submission within two days of the scheduled date, will carry a penalty deduction of two mark
COM145 - CREATIVE ADVERTISEMENT (2023 Batch)
Total Teaching Hours for Semester:45
No of Lecture Hours/Week:45
Max Marks:100
Credits:3
Course Objectives/Course Description
The main objective of this course is to enable students to develop creative concepts for advertising of any product or service.
Course Outcome
CO1: To understand the critical role of creativity in advertising and develop creative strategies to be able to position the product/service.
CO2: To become familiar with the approaches and forms of advertising
CO3: To gain technical knowledge in the development of advertising for a company
CO 4: To learn to empathize with the client's needs and create content that meets the purpose in a creative manner.
Unit-1
Teaching Hours:10
Creativity and Aesthetics
Introduction to Creativity- The creativity process- Difference between a creative mind and non creative mind- Patterns of thoughts indicating creativity- How to bring out your creative genius- Philosophy of Aesthetics - Introduction to Creative works of the century
Unit-1
Teaching Hours:10
Syllabus Unit Mapping
1.Development Needs:Global,
2.Skill Focused:Employability,
3.Integration of Cross Cutting Issues:Environment,Professional Ethics,
Creativity and Aesthetics
Introduction to Creativity- The creativity process- Difference between a creative mind and non creative mind- Patterns of thoughts indicating creativity- How to bring out your creative genius- Philosophy of Aesthetics - Introduction to Creative works of the century
Unit-2
Teaching Hours:10
Functions and Forms of Advertising
Types of advertisement, Ethics in advertisement, Position of Products/Services, Interplay of Branding and Advertising- Meaning of Advertising, Creative Ad makers and Advertising Agencies in India and World - Indian and Foreign creative advertisements, the controversial advertisements- The most memorable advertisements - Highly impactful and Creative advertisements.
Unit-2
Teaching Hours:10
Syllabus Unit Mapping
1.Development Needs:Global,
2.Skill Focused:Employability,
3.Integration of Cross Cutting Issues:Professional Ethics,Environment,
Functions and Forms of Advertising
Types of advertisement, Ethics in advertisement, Position of Products/Services, Interplay of Branding and Advertising- Meaning of Advertising, Creative Ad makers and Advertising Agencies in India and World - Indian and Foreign creative advertisements, the controversial advertisements- The most memorable advertisements - Highly impactful and Creative advertisements.
Unit-3
Teaching Hours:10
Advertising and campaign Planning
Marketing strategy and situation analysis; Advertising plan; Advertising objectives; DAGMAR approach; Advertising campaign planning process. The art of copywriting; Advertising copy testing; Creativity in communication; motivational approaches; types of appeals used in advertising; Advertising budget process.
Unit-4
Teaching Hours:5
Syllabus Unit Mapping
1.Development Needs:Global,
2.Skill Focused:Employability,
3.Integration of Cross Cutting Issues:Professional Ethics,Environment,
Elements and Principles of Design
Principles of Design- Lines, Scale, Color, Repetition, Negative Space, Symmetry,
3.Integration of Cross Cutting Issues:Professional Ethics,
Designing Advertisements
Creative brief - Value Questions -Research -Conceptual framework- Development of multiple ideas- Creative concept development process- creative brainstorming- creative differences- editing -refining creative concepts- concept presentation to the client- Appeals in advertising copy writing-print copy elements, headlines-body copy-slogans - Designing print ad- choosing –-choosing layout- -choosing Typefaces
Unit-5
Teaching Hours:10
Designing Advertisements
Creative brief - Value Questions -Research -Conceptual framework- Development of multiple ideas- Creative concept development process- creative brainstorming- creative differences- editing -refining creative concepts- concept presentation to the client- Appeals in advertising copy writing-print copy elements, headlines-body copy-slogans - Designing print ad- choosing –-choosing layout- -choosing Typefaces
Text Books And Reference Books:
Batra, A. M. (2010). Advertising Management. Delhi: Pearson Education.
Essential Reading / Recommended Reading
Chunawala, S .A.(2015). Advertising Management. Mumbai: Himalaya Publishers.
Moriarty, W. B. (2020). Advertising Principles and Practices. New Delhi: Prentice Hall of India.
Evaluation Pattern
100 marks divided into 20 marks each assignment.
DMT143 - INTRODUCTION TO ACTING (2023 Batch)
Total Teaching Hours for Semester:45
No of Lecture Hours/Week:2
Max Marks:100
Credits:3
Course Objectives/Course Description
This introductory course explores fundamental acting techniques, including character development, improvisation, and emotional expression. Engage in various acting exercises and scene work to enhance students' understanding of the craft. This course further develops confidence and creativity as the students delve into the art of storytelling through performance.
Course Outcome
CO1: Recognise and explain the basics of acting.
CO2: Demonstrate and interpret the interrelationship between speech, movement and text.
CO3: Relate and experiment with the interconnection between text and acting design.
CO4: Apprise and critique the role of the actor as a performing medium.
CO5: Design and develop original piece of work.
Unit-1
Teaching Hours:15
Voice and Speech
This unit delves into the artistry of vocal expression and its profound impact on theatrical performance. Through rigorous vocal exercises and comprehensive training, students will develop various vocal techniques, mastering the nuances of pitch, tone, resonance, and articulation. Emphasizing voice integration with the actor's body and emotions, this transformative learning experience empowers students to deliver compelling, authentic, and emotionally resonant performances on stage and beyond.
Unit-2
Teaching Hours:15
Actor and the Stage
This unit delves into the essence of captivating stage presence, refining students' gestures and body language skills. Participants will learn to create profound connections with their co-actors through immersive exercises, fostering authentic and compelling performances. Embark on a transformative journey, honing acting prowess and embracing the art of storytelling.
Unit-3
Teaching Hours:15
Actor and the Text
This unit delves into captivating interplay between the actor and the text. Explore the essence of character portrayal through an in-depth analysis of themes, situations, and scenes within various dramatic texts. Uncover the art of embodying diverse roles, harnessing emotional depth, and expressing emotions.
Text Books And Reference Books:
Stanislavski, C. (1989). Actor Prepares. Taylor & Francis Group.
Chekhov, M. (1953). To the actor: On the technique of acting. Harper & Row.
Essential Reading / Recommended Reading
Merlin, B. (2017). Acting: The Basics. Taylor & Francis Group.
Kahan, S. (1991). Introduction to acting (3rd ed.). Allyn and Bacon.
Evaluation Pattern
Mode of Assessment - Final Assessment
Performance Presentation - 100 Marks
DSC142 - PYTHON PROGRAMMING FOR DATA SCIENCE (2023 Batch)
Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:3
Course Objectives/Course Description
This course covers the programming paradigms associated with Python. It provides a comprehensive understanding of Python data types, functions and modules with a focus on modular programming.
Course Outcome
CO1: Understand and apply core programming concepts.
CO2: Demonstrate significant experience with python program development environment.
CO3: Design and implement fully-functional programs using commonly used modules and custom functions.
Unit-1
Teaching Hours:12
INTRODUCTION
INTRODUCING PYTHON
Introduction, Python Fundamentals, Features of Python, Components of a Python Program, Understanding the interpreter.
Python basics:
Identifiers, Basic Types, Operators, Precedence and Associativity, Decision Control Structures, Looping Structures, Console input, output.
Practical Exercises:
1.Implement Basic data types, Control structures and operators.
2.Exercise on console input and output.
Unit-2
Teaching Hours:18
Programming Fundamentals
PYTHON DATA TYPES
Strings,Lists:Accessingelements,Basic List operations, Built-in methods
Tuples: working with elements, Basic Tuple operation, Tuple methods and Type of Tuples
Sets: Definition, Set Elements, Built-in methods, basic set operations, Mathematical Set operation, Variety of Sets.
Dictionaries: Defining a dictionary, accessing elements, basic operations, methods.
COMPREHENSIONS and FUNCTIONS
Comprehensions:ListComprehensions, Set Comprehension, Dictionary Comprehension.
Functions: Defining a function, Types of arguments, unpacking arguments.
Recursive functions.Main module, built-in, custommodules, importing a module.
Practical Exercises:
1. Implement Tuples
2. Implement Dictionary
3. Implement Set
4.ImplementList, Set and Dictionary Comprehensions
5.Implement Recursive function
Unit-3
Teaching Hours:15
Introduction to NUMPY AND PANDAS
NUMPY
Introduction to NumPy, Aggregations Computation on Arrays, Comparisons, Sorting Arrays.
PANDAS
Introduction to Pandas: Data indexing and Selection, Operating on Data, Handling Missing Data.
Text Books And Reference Books:
[1]Martin Brown, Python:The Complete Reference,McGraw Hill Publications,4th Edition March 2018.
[2]Yashavant Kanetkar,Aditya Kanetkar, Let Us Python, BPB Publications ,4th Edition 2022.
Essential Reading / Recommended Reading
[1]Reema Thareja ,Python Programming using problem solving Approach , Oxford University, Higher Education Oxford University Press, 2017
This course is aimed at undergraduate students to introduce to them the prominent debates on democracy and emerging issues in economies. The course discusses how various socioeconomic factors act as constraints on economic growth and development. This basic framework allows a student to delve into the causes and consequences of various strategies/methods taken/applied by policymakers and practitioners and how it affects the overall objective of the state/economy through a trifocal analysis of the economy, society, and market keeping the central theme of ‘Democracy.’This course will introduce students to:
Growing crisis of wealth distribution and income inequality.
Sectoral significance and state intervention in policy making.
Informal sector and labor market participation and rights.
Analyze corruption in emerging economies through various case studies.
Discuss the informal economy through concepts, theory, and measurement.
Course Outcome
CO1: Recognise the growing crisis of wealth and income inequality among the members of the economy.
CO2: Understand the economic crisis in different sectors and government interventions in practices.
CO3: Get familiar informal sector and labour market participation and rights.
CO4: Understand debates about transparency, competition and privatization and its relevance to corruption.
CO5: Investigate issues from various perspectives, such as, viewing challenges in economies through the lens of democracy.
Unit-1
Teaching Hours:10
Democracy, Democratization and Society
Theories of Democratization; Democratic and Undemocratic States; Measuring Democracy and Democratization; The Global Wave of Democratization; Causes and Dimensions of Democratization: The Political Economy of Democracy; Political Culture, Mass Beliefs and Value Change; Gender and Democratization; Social Capital and Civil Society; Social Movements and Contention in Democratization Processes: Role, impact on policy reforms and cultural change.
Unit-1
Teaching Hours:10
Democracy, Democratisation and Society
Theories of Democratisation; Democratic and Undemocratic States; Measuring Democracy and Democratisation; The Global Wave of Democratisation; Causes and Dimensions of Democratisation: The Political Economy of Democracy: Political Culture, Mass Beliefs, and Value Change; Gender and Democratisation; Social Capital and Civil Society; Social Movements and Contention in Democratisation Processes: Role, Impact on Policy Reforms and Cultural Change
Unit-2
Teaching Hours:8
Actors and Institutions
Conventional Citizen Participation; Institutional Design in New Democracies; Gender and Democratization; A Decade of Democratic Decline and Stagnation.
Unit-2
Teaching Hours:8
Actors and Institutions
Conventional Citizen Participation; Institutional Design in New Democracies; Gender and Democratisation; A Decade of Democratic Decline and Stagnation.
Unit-3
Teaching Hours:8
Democracy and Redistribution
A Theory of political transitions: Choice of the economic and political regime; Theoretical extensions: growth, trade, political institutions; Democracy and the public sector; the state, the treat of expropriation and the possibility of development: Social and economic wellbeing and policy reforms.
Unit-3
Teaching Hours:8
Democracy and Redistribution
A Theory of Political Transitions: Choice of Economic and Political Regime; Theoretical Extensions: Growth, Trade, Political Institutions; Democracy and the Public Sector; the State, the Threat of Expropriation and the Possibility of Development: Social and Economic Wellbeing and Policy Reforms
Unit-4
Teaching Hours:9
Democracy and Economic Growth and Development
A Marxian theory of democracy; The Importance of Social Class in Historical Comparative Perspective; Dependency and Development; Democracy in Developing Countries; Transitions from Authoritarian Rule: Tentative Conclusions about Uncertain Democracies.
Unit-4
Teaching Hours:10
Democracy and Economic Development
A Marxian Theory of Democracy; The Importance of Social Class in Historical Comparative Perspective; The Case Study of India; Dependency and Development; Democracy in Developing Countries; Transitions from Authoritarian Rule: Tentative Conclusions about Uncertain Democracies
Unit-5
Teaching Hours:10
Democracy and Economic Growth and Development Indian Experience
India’s Tryst with Destiny; Democracy, Inequality, and Public Reasoning; A case study on Gujarat experience of development: Approaches, impact, and outcome; Kerala experience of development: Approaches, impact, and outcome.
Unit-5
Teaching Hours:10
Democracy and Economic Development: Indian Experience
India's Tryst with Destiny; Democracy, Inequality and Public Reasoning, A Case Study on Gujarat's Experience of Development: Approaches, Impact and Outcome; Kerala's Experience of Development: Approaches, Impact and Outcome
Text Books And Reference Books:
Bhagwati, J. N., & Panagariya, A. (2012). India's Tryst with Destiny: Debunking Myths that Undermine Progress and Addressing New Challenges. HarperCollins Publishers.
Essential Reading / Recommended Reading
Boix, C. (2003). Democracy and Redistribution. Cambridge University Press.
Drèze, J., & Sen, A. (2015). An Uncertain Glory: India and Its Contradictions. Economics Books.
Evaluation Pattern
CIA 1: 20 marks
CIA 2: 20 Marks
CIA 3: 45 Marks
Attendance: 5 Marks
ECO144 - GLOBALISATION AND DEVELOPMENT (2023 Batch)
Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:3
Course Objectives/Course Description
Liberalisation policies being pursued by most national economies in the world today, including India creates the need to acquire knowledge and comprehension of Globalisation as ideology along with its practical dynamics. The course intends to provide a sound understanding about the various components, and issues of this ideology at an introductory level. The methodology will be learning centered and so will be one of intensive facilitation by faculty of the reading to be done by students.
Course Outcome
CO1: Describe the various facets of globalisation.
CO2: Explain the various challenges of globalisation.
Unit-1
Teaching Hours:15
Introduction
Globalisation: Brief History – The Marrakesh Meet – Globalisation as a contested concept – Debate of Globalisation as a new phenomenon
Unit-2
Teaching Hours:10
The Political Economy of Globalisation
Political Economy Debate of Comparative Advantage versus Imperialism – Introduction to Globalisation and the Political Economy of the External Sector.
Unit-3
Teaching Hours:10
Dimensions of Globalisation
The Economics Dimension – The Political Dimension – The Cultural Dimension
Unit-4
Teaching Hours:10
Ideology
The Ideological Dimension of Globalisation – Challenges to Globalism – Assessing the Future of Globalisation.
Text Books And Reference Books:
1. Manfred Steger ‘Globalisation the new Market Ideology’.
2. Joseph Stiglitz ‘Discontents of Gloablisaton’
Essential Reading / Recommended Reading
Justin Ervin, Zachary A Smith "Globalisation: A Reference Hand Book."
Evaluation Pattern
CIA I - 25 Marks
CIA II - 25 Marks
ESE - 50 Marks
ENG182-1 - DEVELOPING ACADEMIC SKILLS - I (2023 Batch)
Total Teaching Hours for Semester:30
No of Lecture Hours/Week:2
Max Marks:50
Credits:2
Course Objectives/Course Description
Academic Skills are a blend of theoretical ability to recognize the nuances of language aspects and hands-on training to exercise the acquired knowledge in reasoning, reading and writing. Academic Skills focus on developing research skills through careful reading and critical writing that are considered foundational and crucial in textual scholarship and knowledge production. The participants of this course will determine their areas of interest in conceptualizing their seminal work and constructing a reasoned argument. This course prompts the participants to take their learning-receptive skills and productive skills in a purpose-driven and practice-oriented mode on a contextual basis.
The course deals with receptive skills (reading) and productive skills (writing). In fact listening and speaking skills are not directly involved but act as a higher cognitive process. This course facilitates the participants with varied practices, tasks, exemplars, sample papers to practice with context-driven reading material. It runs for one full academic year with specific learning outcomes which are two-fold – conceptual grasp and textual application. The whole course and its structure involve Bloom’s taxonomy of knowledge, comprehension, application, analysis, evaluation and synthesis.
Objectives
To enable the learner
•acquire higher order receptive and productive skills
•develop reading skills at the higher education level
•be aware of functional grammar to improve research writing skills
•grasp and apply the mechanics in academic writing skills
•use study skills for research-based knowledge dissemination (writing a paper or presentation)
Course Outcome
CO1: Different approaches to knowledge, critical and creative bent of mind, that leads
to content-based investigation. Integration of problem-based learning and need-based learning
CO2: Working knowledge of different purposes of writing, especially persuasive
(argumentative), analytical, and informative writings paves the way for research-based reading and writing.
CO3: Application of functional grammar and mechanics that enhance conceptual
clarity, communicative style, and style of writing. Experiential learning through
participatory learning and service learning
CO4: Hands-on experience in a research culture which is discipline-specific in nature
Unit-1
Teaching Hours:5
Basic skills
To enable learners to fine tune their expressions through better choice of words and sentence structures with clarity of idea.
Introduction to the course Developing Academic Skills
Vocabulary nuances (verb and noun forms)
Subject-verb agreement
Literary devices
Figures of speech
Concept mapping
Unit-2
Teaching Hours:5
Reading skills
To enable students to develop appropriate reading comprehension skills through nuanced understanding of reading techniques.
Previewing
Reading for Main Ideas
Active and Passive reading
Skimming/Scanning for Details
Unit-3
Teaching Hours:5
Study Skills
To enable students to use basic study skills to organize knowledge received and to streamline their ideas into appropriate academic discourse.
Annotation
Outlining
Summarising
Paraphrasing
Unit-4
Teaching Hours:5
Listening skills
to enable students to understand and appreciate different kinds of literature and express their understanding in the form of short paragraphs or essays
Approaches to LS
Features of LS
Importance of LS at university level education
Practical sessions
Unit-5
Teaching Hours:5
Language Skills
To enable students to listen to lectures and take notes and organize these to discuss or write about concepts or show application of knowledge
Note taking types
Note making
Introduction to Mnemonics
Types of mnemonics
Unit-6
Teaching Hours:4
Critical Reading
To enable students to develop the art of critical reading through close reading formulas
Finding oppositions
Critical Appreciation
Developing an argument
Unit-7
Teaching Hours:1
portfolio organisation
Set of hours for application
Exemplars
(Self Study Learning, Portfolio Building, teaching on Formative and Summative assessment mode, Problem Based Learning modules and project Submission)
Text Books And Reference Books:
1.Langan, J. (1995). English Skills With Reading (3rd Ed.). McGraw Hill. New York.
2.Osmond, A. (2013). Academic Writing and Grammar for Students. Sage. Los Angeles.
3.Robitaille, J. and Connelly, R. (2002). Writer’s Resource: From Paragraph to Essay. Thomson Heinle. Australia.
Please note that the teacher in charge will also be bringing in authentic material to the class apart from the books mentioned in the reference.
Essential Reading / Recommended Reading
Please note that the teacher in charge will also be bringing in authentic material to the class apart from the books mentioned in the reference. (through google classroom)
Evaluation Pattern
CIA I – 20 MARKS- Tasks done in the portfolio based on Unit I
CIA II- 50 Marks- Tasks done in the portfolio based on Unit I and II
CIA III- 20 Marks- Tasks done in the portfolio based on Unit III
ESE Portfolio Submission
EST101-1 - LITERARY STUDIES: IDEAS AND GENRES (2023 Batch)
Total Teaching Hours for Semester:60
No of Lecture Hours/Week:4
Max Marks:100
Credits:4
Course Objectives/Course Description
Course Description: This course offers an understanding to literary movements and genres. The focus is on form, structure and terminologies in literature. It enables students to interpret and critique texts and to understand that literature is representational. This course also examines texts in their socio-political context to engage with the historical context and cultural production of literature.
Course Objectives: This course aims to
1.offer a comprehensive understanding of the text and the contexts.
2.develop analytical and critical reading strategies
3.enhance students to understand texts from multiple perspectives.
4.develop analytical writing skills and to understand methods of interpretation
5.acquire a literary vocabulary to read and write academic essays
Course Outcome
CO1: Students will be able - to articulate and analyze literary texts critically
CO2: to apply multiple interpretative methods
CO3: to analyze texts from different perspectives
CO4: to write academic essays using the acquired literary vocabulary
Unit-1
Teaching Hours:15
Classical and Medieval Literature
Evolution from myths and folk tales
Ovid Metamorphoses (Book I excerpts)
Caedmon’s Hymn (Excerpts)
Geoffrey Chaucer – Prologue to Canterbury Tales (excerpts)
Thomas Malory - Morte Darthur (excerpts)
Unit-2
Teaching Hours:20
Literary Renaissance
The Revival of Learning and Bible Translations
Johannes Gutenberg and the Print Culture
William Caxton and the English Press
Mystery, miracle and morality plays (festival of Corpus Christi)
Emergence of tragedies and comedies – from translations to English plays
Thomas More- Utopia (excerpts)
Francis Bacon - Essays, or Counsels Civil and Moral (excerpts)
William Shakespeare – King Lear
Unit-3
Teaching Hours:10
The Enlightenment Period
Voltaire’s - Letters on the English (excerpts)
Rousseau – Discourse on Inequality (excerpts)
Thomas Paine – Rights of Man (excerpts)
Unit-4
Teaching Hours:15
The Romantic Period/ American Transcendentalism
Preface to Lyrical Ballads (excerpts)
Maria Edgeworth -Letters for Literary Ladies (excerpts)
Shelley – To Skylark
R W Emerson – Self- reliance
Nathaniel Hawthorne – The Scarlett Letter
Unit-5
Teaching Hours:10
Modernism
William Faulkner - The Sound and The Fury
Virginia Woolf - A Room of One’s Own
T.S Eliot – Ash Wednesday
Text Books And Reference Books:
Ovid Metamorphoses (Book I excerpts)
Caedmon’s Hymn (Excerpts)
Geoffrey Chaucer – Prologue to Canterbury Tales (excerpts)
Thomas Malory - Morte Darthur (excerpts)
Thomas More- Utopia (excerpts)
Francis Bacon - Essays, or Counsels Civil and Moral (excerpts)
William Shakespeare – King Lear
Voltaire’s - Letters on the English (excerpts)
Rousseau – Discourse on Inequality (excerpts)
Thomas Paine – Rights of Man (excerpts)
Preface to Lyrical Ballads (excerpts)
Maria Edgeworth -Letters for Literary Ladies (excerpts)
Shelley – To Skylark
R W Emerson – Self- reliance
Nathaniel Hawthorne – The Scarlett Letter
William Faulkner - The Sound and The Fury
Virginia Woolf - A Room of One’s Own
T.S Eliot – Ash Wednesday
Essential Reading / Recommended Reading
M. H. A. Abrams, A Glossary of Literary Terms, 7th edition (1999)
The Penguin Dictionary of Literary Terms and Literary Theory, 4th edition (1999)
The Norton Anthology of Poetry, 5th edition
An Outline History of English Literature, William Henry Hudson (1999)
Evaluation Pattern
Examination & Assessment
CIA I - 20 Marks
1. A class test based on the text
2. Essay on concepts and its application
3. A book/film/media review
CIA III - 20 Marks, the students can be asked
1. To prepare group presentations on topics relevant to the units
2. To put up an exhibition/display of
MSE - 50 Marks - Centralized Exam
(5 out of 7) x 10=50 Marks
ESE - 50 Marks - Centralized Exam
(5 out of 7) x 10=50 Marks
HIS141 - HISTORY AND CINEMA (2023 Batch)
Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:3
Course Objectives/Course Description
This course attempts to map out the connection between history and cinema. It aims to look at how cinema can be treated as a visual text and a source for understanding history.
Course Outcome
CO1: To enhance and deepen the understanding of history through cinema.
CO2: To enable the students to develop their understanding and awareness of the rich possibilities of cinema and its connection with history.
CO3: To enhance the analytical skills of students and develop an understanding of how cinema engages with socio-cultural and political concerns, by placing the cinema in their historical context and engage with the current debates and future challenges with cinema as a medium.
Unit-1
Teaching Hours:10
Unit 1
a)History as a narrative – History and Truth Contested Notions –Ideology, Sources and Historian
b)Multiple Identities and Histories – History as a point of reference – Issues of Legitimacy & Justification.
Unit-2
Teaching Hours:10
Unit 2
a)Cinema as a narrative – Words and Images – Genre- Representation Vs. Reality – Propaganda – selling History.
b)Language of Cinema- Color – Angles – Movement
Unit-2
Teaching Hours:10
UNIT 2
a)Cinema as a narrative – Words and Images – Genre- Representation Vs. Reality – Propaganda – selling History.
b)Language of Cinema- Color – Angles – Movement
Unit-3
Teaching Hours:10
Unit 3
a)Between History and Cinema:The problem of linear narratives and flash back – questions of authenticity – definition of authenticity.
b)Cinema as a political, social and historical text.
Text Books And Reference Books:
Chapman, J. (2003). Cinemas of the World: Film and Society from 1895 to the Present. Reaktion Books.
Chapman, J., Glancy, M., & Harper, S. (Eds.). (2007). The new film history: sources, methods, approaches. Springer.
Ferro, M. (1988). Cinema and history. Wayne State University Press.
Chapman, J. (2005). Past and present: national identity and the British historical. London: IB Tauris.
Miskell, P. (2004). Historians and film. In Making History (pp. 253-264). Routledge.
Nowell-Smith, G. (Ed.). (1996). The Oxford history of world cinema. OUP Oxford.
Raghavendra, M. K. (2014). Seduced by the Familiar: Narration and Meaning in Indian Popular Cinema. Oxford University Press.
Essential Reading / Recommended Reading
Chapman, J. (2013). Cinema, propaganda and national identity: British film and the Second World War. In British Cinema, Past and Present (pp. 213-226). Routledge.
Miskell, P. (2005). Seduced by the silver screen: Film addicts, critics and cinema regulation in Britain in the 1930s and 1940s. Business History, 47(3), 433-448.
Sedgwick, J., Miskell, P., & Nicoli, M. (2019). The market for films in postwar Italy: Evidence for both national and regional patterns of taste. Enterprise & Society, 20(1), 199-228.
Raghavendra, M. K. (2011). Bipolar identity: Region, nation, and the Kannada language film. Oxford University Press.
Raghavendra, M. K. (2014). The Politics of Hindi Cinema in the New Millennium: Bollywood and the Anglophone Indian Nation.
Sanyal, D. (2021). MK Raghavendra, “Locating World Cinema: Interpretations of Film as Culture” (Bloomsbury Academic India, 2020).
Evaluation Pattern
CIA 1:10 Marks
CIA 2:Mid Semester Examinations 25 Marks
CIA 3:10 Marks
End semester examination: 50 Marks
Attendance: 5 Marks
JDM101-1 - INTRODUCTION TO COMMUNICATION AND JOURNALISM (2023 Batch)
Total Teaching Hours for Semester:60
No of Lecture Hours/Week:4
Max Marks:100
Credits:4
Course Objectives/Course Description
This is an introductory course that provides a broad overview of the field of communication and journalism. The course is aimed at introducing the student to the historical growth of media, the relevance of ancillary areas and the scope of the said field. The course will enable students understand how communication works and their(student's) role in the field of journalism
Course Outcome
CO1: Show familiarity with terms, jargons & phrases intrinsic to the field of media/journalism
CO2: Exhibit knowledge about the field of communication & journalism
CO3: Apply theories to understand contemporary communication/media phenomena
CO4: Participate in discussions pertaining to media issues/debates
Unit-1
Teaching Hours:15
Prelude to Communication
What is communication- definitions; nature and process of communication; Types/levels of communication- Intra-personal, interpersonal, group and mass communication; Purpose of communication; Communication and change; Communication and society
Unit-2
Teaching Hours:15
Theories & Models of Communication
Communication models; channels of communication; feedback, role of audience; Barriers to communication-Noise; Effective communication; Powerful Effects Theory-Magic Bullet Theory, Limited Effects Theory-Two-step Flow Theory
Unit-3
Teaching Hours:18
Prelude to Journalism
Brief history of journalism, meaning and scope; Functions and principles of journalism; Advent of printing; Newssheets in Europe; British and American streams of journalism. Journalism in India: James Augustus Hickey and the early newspapers of Calcutta, Bombay and Madras; Growth of Indian language press- Special emphasis to Kannada Journalism; Indian press during pre-independence years; Role of press in freedom struggle; Press after independence; Press during Emergency; Present issues and problems facing the press.
Unit-4
Teaching Hours:12
Role of Press in a Democracy
Freedom Of the Press (FOP) concept; Constitutional guarantee of FOP, Art 19(1)(a) and Art 19(2); Normative theories of press; Modern press theories; FOP and social responsibility.
Text Books And Reference Books:
·Baran, Stanley J and Dennis K Davis (1999). Mass Communication and Man - Mass Communication Theory (2nd Edition). Thomson/Wadsworth, USA.
·Mehta, D.S. (1982). Mass Communication and Journalism in India. Allied Publications, New Delhi.
Parthasarthy, Rangaswami. (1989). Journalism in India. Sterling Publications Pvt. Ltd. New Delhi
Essential Reading / Recommended Reading
·Jeffery, Robin. (2000). India’s Newspaper Revolution. Oxford University Press, New Delhi.
·MacBride, Sean (Ed). (1982). Many Voices, One World. Oxford &IBH Publishing Co., New Delhi.
·Siebert, Peterson and Schramm. (1978). Four Theories of the Press. University of Illinois Press, USA.
Siebert, Peterson and Schramm. (1978). Four Theories of the Press. University of Illinois Press, USA
Evaluation Pattern
Evaluation Pattern: The students will be evaluated on their understanding of the basic concepts of both communication and journalism. Continuous internal assessment will test their knowledge and ability to analyse the present media situation. The end semester may have a written exam of 2 hours to check their grasp of the course content and analytical skills.
CIA1: Written assignment/objective test-multiple choice questions (10)
CIA2: Mid-Sem exam: (25)-Department level
CIA3: Flip-Class-Student presentations in groups of 5 (10)
End-semester exam: (50)-2 hrs- Department level
JDM161-1 - JOURNALISTIC WRITING (2023 Batch)
Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:3
Course Objectives/Course Description
Writing is a fundamental skill for a student of Journalism. This course is meant for those journalism students who have a reasonable command over their writing in English, and need guidance and support for a reflective and journalism-specific writing process. The course is designed to address the cognitive aspects of writing, matching to different journalistic demands.
Course Outcome
CO1:: Demonstrate the purpose of writing and follow the prewriting process
CO2:: Write grammatically correct and journalistically structured articles
CO3:: Choose and deploy the type of writing that matches different journalistic contexts
Unit-1
Teaching Hours:10
Understanding Writing
Distinguishing Journalistic Writing from other forms of Writing; Understanding Context and Audience; The Prewriting Process: Source Identification, Search Engine Optimisation, Diversifying sources, Eliminating Irrelevant and Misleading Sources, identifying key points, choosing style, organising ideas
Unit-2
Teaching Hours:10
Ensuring Grammatical Precision
Punctuation, Preposition, Tenses, Correctness of Usage, Factual Accuracy; Fairness; Clarity; Right Attribution
Unit-3
Teaching Hours:10
Writing Leads
Types of Leads: Straight Leads, Question Leads, Punch Leads, Direct Quotation Lead, Contrast Lead, Freak Lead, Descriptive Lead, Bullet Lead; Organising Paragraphs, Working on Transitions, Reviewing, Re-Writing, Writing Headlines, Upstyle, Downstyle, Types of Headlines: Banner Headlines, End-to-End Headlines, Hammers, Kickers, Tripods, Side Saddles
Unit-4
Teaching Hours:10
Types of Writing
Descriptive, Narrative, Argumentative, Persuasive; Pitfalls to avoid: Contempt of Court, Trespassing, Sedition, Libel, Invasion of Privacy, Breach of Contract, Plagiarism, Fabrication, Lapses in Ethics, Bias, Bad Taste, Blunders and Bloopers
Www.Bighow.Com. Retrieved February 21, 2021, from https://bighow.com/journalism
● Hamp-Lyons, Liz, and Ben Heasley (2006). Study Writing: A Course in Writing Skills for Academic Purposes. Cambridge: Cambridge UP. Print.
● Knight, Robert M.(2010). Journalistic Writing: Building the Skills, Honing the Craft. Portland, Or.: Marion Street. Print.
Essential Reading / Recommended Reading
The Hindu | The Deccan Herald |The New Indian Express | Scroll.in | Article-14.com | The Print | The Wire | The Quint | Mojo | The Frontline | The Guardian | Washington Post | Al Jazeera | Huffington Post | Twitter
Evaluation Pattern
CIA OVerall (50)
ESE (50 Marks)
50 + 50 = 100
LAW141 - CYBER LAW (2023 Batch)
Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:4
Course Objectives/Course Description
Cyber law has emerged as a medium for growth with immense potential for solving many new and interesting challenges. The course aims at appreciating one of the important emerging areas of law and the nitty-gritty involved in it. This introduces the students to the underlying philosophy of the subject and its relation to other areas focusing on human rights.
UNIT 1 is designed to introduce students to the role of law in technology, especially the internet and is designed to give a brief overview of the historical aspects of the internet. UNIT 2 acquaints the students with the regulation of cyberspace. UNIT 3 deals with digital contracts and information technology, while UNIT 4 deals entirely on cyber crimes which are rampant in the digital era. UNIT 5 issues in E-commerce. Unit 6 deals with IPR issues in cyberspace and UNIT 7 deals with international regulation of cyberspace.
Course Outcome
CO1: Gain an understanding of the underlying philosophy of cyber law and its relation to information technology.
CO2: Facilitate an overall understanding on needs for regulation of information technology in India
CO3: Impart basic idea of information technology and its relation with digital signature
CO4: Acquaint with legal challenges arising out of privacy issues awareness about the various kinds of cyber crimes and legal issues and cases
Unit-1
Teaching Hours:3
UNIT 1 FUNDAMENTALS OF CYBER LAW
An overview of cyber world – Jurisprudence of cyber law – Scope of cyber law – Introduction to Indian cyber law
Unit-2
Teaching Hours:2
UNIT 2 CYBERSPACE
Meaning, nature and emergence of cyberspace – Attributes of cyberspace – Classification of cyberspace – Legal framework for cyberspace
Unit-3
Teaching Hours:2
UNIT 3 DIGITAL CONTRACTS
Law of digital contracts – Functions of digital signature – Electronic and digital signature – procedural and functional issues – Legal issues of digital signatures – Certifying authority – Regulatory framework of digital signatures
Unit-4
Teaching Hours:2
UNIT 4 CYBER CRIMES
Salient features – Cyber crime and related concepts – Types of crimes – Regulation of cyber crime – International perspective
Unit-5
Teaching Hours:2
UNIT 5 E-COMMERCE
Emerging significant of – e-Commerce – Transactions and Technology of e-Commerce – e-Commerce Contracts – Legal Issues of e-Commerce and Case Laws – e-Commerce Legislations
Unit-6
Teaching Hours:2
UNIT 6 IPR ISSUES
IPR - An overview – Copyright issues in Cyberspace – Trademark issues in Cyberspace – Computer software and related IPR issues – Domain names and related issues
Unit-7
Teaching Hours:2
UNIT 7 INTERNATIONAL SCENARIO IN CYBER LAWS
European convention of Cyber Crimes – UNCITRAL Model Law on e-commerce 1996 – International Legal Regime relating to IPR – Berne Convention, Rome Convention, WIPO Copyright, UDRP, OECD Convention on Database Protection – Domestic legal regime – Information Technology Act , 2000.
Text Books And Reference Books:
Seth Karnika, Computers Internet and New Technology Laws. Gurgaon: Lexis Nexis, 2013
Cyber Crimes & Law - by Dr Vishwanath Paranjepe, 2nd Edtn 2019, Central Law Agency
Essential Reading / Recommended Reading
Cyber Crimes & Law - by Dr Vishwanath Paranjepe, 2nd Edtn 2019, Central Law Agency
Evaluation Pattern
CIA-I:Assessment Description: Class test for 20 marks on assessing the understanding of the fundamentals of Cyber law. It is a class room test. 2 questions for 25 marks each carrying 12.5 marks.
CIA-II: Oral Presentation, shall be accompanied by PPT by a group of 5 students for maximum of 15 minutes on any Cyberlaw issues.
CIA-III: Students will be given a specific topic or case law. They are required to identify the research issues and find an answer to it by analysing the available literature.
LAW142 - RIGHT TO INFORMATION (2023 Batch)
Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:3
Course Objectives/Course Description
There is no gainsaying the fact that knowledge is the paramount source of empowerment and empowerment enriches democracy. The attributes of democracy, viz. the government- of, by and for the people, can be realized successfully if the people are well informed and participate in decision making.
To achieve this goal, the Parliament has enacted the Right to Information Act, 2005, and the same has conferred, the most invaluable right to be informed, on the people. Hailed widely as a vaccine against corruption and a multi-vitamin for nourishment of democracy, law relating to Right to Information has become an indispensable weapon for the citizens.
Course Outcome
CO1: To comprehensively understand the legal framework regarding the Right to Information in India.
CO2: To contextualise Right to Information in the broader realm of public law along with allied concepts such as open governance, rule of law, accountability, transparency etc.
Unit-1
Teaching Hours:9
Introduction
Historical background; Shift in attitudes- secrecy, privilege, open government; Citizens’ right to know; Campaign for freedom of information; Constitutional Provisions; Technological revolution – Information technology
Unit-2
Teaching Hours:9
Legal Framework
Right to information Act. 2005 – Overview – Objectives and reasons – Scope of the Act and Overall Scheme of the Act – What concerned citizens will want to know – Definitions
Unit-3
Teaching Hours:9
OBLIGATIONS OF PUBLIC AUTHORITIES
Right to information; Obligations of public authorities; Public information officers; Request for information; Disposal of request
Unit-4
Teaching Hours:9
RIGHT TO INFORMATION ? EXEMPTIONS
Grounds for rejection to access in certain cases; Severability; Third party information; Statutory exemptions
Unit-5
Teaching Hours:9
INFORMATION COMMISSIONS
Constitution of Central Information Commission; State information commission; Powers and functions of commission; Appeal and Penalties; Freedom of information in commercial disputes; Right to Privacy v Right to information
Text Books And Reference Books:
Sudhir Naib, The Right to Information Act 2005: A Handbook (1st edition ed. 2011).
Essential Reading / Recommended Reading
N. V. Paranjape, Right To Information Law In India (First Edition ed. 2014).
Evaluation Pattern
As per University norms
LAW144 - ENVIRONMENTAL LAW (2023 Batch)
Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:3
Course Objectives/Course Description
The present decline in environmental quality calls for a stricter enforcement of laws relating to protection of environment. The objective of this course is to give an insight into various legislations that has been enacted in our country for protection of environment and also to create awareness among the citizens of the country about the duties cast on them under various legislations in relation to protection of environment.
Course Objectives:
To impart an in-depth knowledge of environmental legislations to students from diverse backgrounds.
To interpret, analyse and make a critique of the legislations and Case laws relating to environment
To provide a brief understanding of various developments that has taken place at international level to check various environmental harms.
Course Outcome
CO1: learn about environmental law
C02: make students environmentally conscious
Unit-1
Teaching Hours:5
INTRODUCTION
INTRODUCTION
Unit-2
Teaching Hours:5
INDIAN CONSTITUTION AND ENVIRONMENT
INDIAN CONSTITUTION AND ENVIRONMENT
Unit-3
Teaching Hours:5
JUDICIAL REMEDIES AND PROCEDURES AVAILABLE FOR ABATEMENT OF ENVIRONMENTAL POLLUTION
JUDICIAL REMEDIES AND PROCEDURES AVAILABLE FOR ABATEMENT OF ENVIRONMENTAL POLLUTION
Unit-4
Teaching Hours:5
ENVIRONMENT (PROTECTION) ACT, 1986
ENVIRONMENT (PROTECTION) ACT, 1986
Unit-5
Teaching Hours:5
ENVIRONMENT (PROTECTION) ACT, 1986
ENVIRONMENT (PROTECTION) ACT, 1986
Unit-6
Teaching Hours:5
WATER (PREVENTION AND CONTROL OF POLLUTION) ACT 1974
WATER (PREVENTION AND CONTROL OF POLLUTION) ACT 1974
Unit-7
Teaching Hours:5
FORESTS AND CONSERVATION LAWS
FORESTS AND CONSERVATION LAWS
Unit-8
Teaching Hours:5
WILD LIFE PROTECTION AND THE LAW
WILD LIFE PROTECTION AND THE LAW
Unit-9
Teaching Hours:5
INTERNATIONAL DEVELOPMENTS FOR PROTECTION OF ENVIRONMENT
INTERNATIONAL DEVELOPMENTS FOR PROTECTION OF ENVIRONMENT
Text Books And Reference Books:
MC Mehta Enviromental Law Book
Essential Reading / Recommended Reading
MC Mehta Enviromental Law Book
Evaluation Pattern
Class Discussion: 50 Marks
MCQ exam: 50 Marks
LAW145 - PARLIAMENTARY PROCEDURE AND PRACTICE (2023 Batch)
Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:3
Course Objectives/Course Description
Parliament is the heart and soul of any parliamentary democracy which is envisaged to reflect the expectations and aspirations of the people. In fact, it is the chief law-making organ and it comprises of members from different backgrounds, so as to represent the varied expectations of the people. As such, it has an onerous responsibility of making laws in a manner which caters to the requirements of the society cutting across the party lines.
In twenty-first century, the age of technology and information, the role of Parliament has increased manyfold as the impressions of “We the People” have also undergone a sea change with respect to the quality of the law made. In this context, a fundamental knowledge of the law-making process and the requisites of the same is essential for the citizens. Hence this course is devised to introduce the students to the essentials of law-making process by the Parliament as well as the privileges conferred on the members of Parliament.
Course Outcome
CO1: Understand the Constitutional framework on Parliamentary Practice and Procedure in India
CO2: Analyse the Parliamentary Privileges in India
CO3: Examine the Law-making process and role of Parliamentary Committees in India
Unit-1
Teaching Hours:7
INDIAN PARLIAMENT AND POLITY
Structure, powers and functions of Houses of Parliament – Loksabha,RajyaSabha, Joint Sessions
Unit-2
Teaching Hours:8
CONSTITUTION OF HOUSES
Members and presiding officers, election, powers and functions, Powers of President in relation to Parliament
Unit-3
Teaching Hours:8
LAW-MAKING PROCESS
Classification of Bills, procedures relating to passing of Bills, presentation of Budget
Unit-4
Teaching Hours:7
RULES OF BUSINESS IN PARLIAMENT
Summoning, petitions, resolutions, motions, question-answers, matters of urgent public importance
Unit-5
Teaching Hours:8
PARLIAMENTARY PRIVILEGES
Sources of Parliamentary privileges, immunities, procedure
Unit-6
Teaching Hours:7
PARLIAMENTARY COMMITTEES
Parliamentary Committees, Government Committee, Ad hoc Committees, Joint Committee
Text Books And Reference Books:
Anoop Mishra (Ed.), Practice and Procedure of Parliament, Metropolitan Book Co. Ltd. New Delhi (2016)
Durga Das Basu, Introduction to the Constitution of India (2022), Lexis Nexis, Gurgaon
Lok Sabha Secretariate, Parliamentary Privileges (2019), New Delhi
Ministry of Parliamentary Affairs, Manual of Parliamentary Procedures in India (2018), New Delhi
Subhash Kashyap, Our Parliament, National Book Trust (2020), New Delhi
Essential Reading / Recommended Reading
Apoorva Shankar and Shreya Singh, Parliamentary Procedures: A Primer [Rajya Sabha] (2015), PRS Legislative Research, New Delhi
Lok Sabha Secretariate, Budgetary Process (2019), New Delhi
M.P. Jain, Indian Constitutional Law (8th Edn., 2018) Lexis Nexis, Gurgaon
Evaluation Pattern
CIA-I : 25 Marks (25%)
CIA-II: 25 Marks (25%)
CIA-III: 50 Marks (50%)
PHY142 - ANALOG AND DIGITAL ELECTRONICS (2023 Batch)
Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:3
Course Objectives/Course Description
This multidisciplinary course on Basic Electronics and Gadgets is aimed at giving a feel of electronics to non science/core students. It helps them in knowing the fundamentals of various electronic gadgets they use in daily life and related technologies. The course covers categories of consumer electronic systems, electronic audio systems, basic colour television and video systems, communication systems covering telephone , mobile phone fundamentals and basics of computerhardware. This programme also tries to create awareness about e-waste and its effective management.
Course Outcome
CO1: Understand basics of electronic devices and circuits
CO2: Describe the working principles of audio , video and communication systems
CO3: Discuss the fundamentals of computer hardware and e-waste management.
Unit-1
Teaching Hours:15
Introduction to Electronics
Electronics and its applications. Electronic components: Resistors, Capacitors, inductors- types, uses. Conductors, insulators, semiconductors- definitions. Semiconductor materials- Silicon, Germanium, semiconductor devices: Diode- working and application of diode as rectifier, Transistor- working, transistor as an amplifier, electronic switch. Electronic DC power supply- basic block diagram. Basics of measuring instruments- DMM and CRO. Hands on with tinkercad tool.
Unit-2
Teaching Hours:15
Fundamentals Of Electronic Communication Systems
Basic principle of electronic communication-. Basic operation of transmitter and receivers. AM and FM radio receivers- qualitative description. Frequency allotment. Basics of Microphone, Loud speakers Principle of TV transmission and reception, Colour TV principle,. Digital TV principle- set top converter box, Optical fiber cables- principle of operation, advantages. Fundamentals of cellular mobile phone- Cells, coverage area, roaming, operation (qualitative description). Latest trends in mobile phones, smart phones, generations.
Unit-3
Teaching Hours:15
Basics of Computer Hardware and e waste management
Fundamentals of Digital computer, microprocessors, motherboards, power supply - SMPS, mouse, keyboard, memory devices, Modems, monitors, printers, latest trends in computers, specifications. Internet fundamentals
Electronic waste- brief description, qualitative discussion of hazards of e-waste, the materials responsible, management of e-waste, Indian and global current scenario of e-waste and its management.
Text Books And Reference Books:
[1]. V K Mehta and Rohit Mehta (2011),Principles of Electronics, S Chand and Co, New Delhi.
[2]. B R Gupta (2008) Consumer Electronics, 4th Edition, Kataria &sons, New Delhi.
Essential Reading / Recommended Reading
[3]. Bob Goodman (2002. ),How electronic things work, TMH
[4]. https://www.tinkercad.com
Evaluation Pattern
Evaluation will be based on internal assessment components and a written exam at the end of the course.
Internal assesment : 50 marks
Written exam : 50 marks
POL141 - DEMOCRACY AND ETHICAL VALUES (2023 Batch)
Total Teaching Hours for Semester:30
No of Lecture Hours/Week:2
Max Marks:100
Credits:2
Course Objectives/Course Description
This course has been conceptualized to introduce and discuss the moral foundations of democracy in principle, and democratic institutions, in particular. The students are initiated to various types of moral discourses in political philosophy. Further, this course looks at the development of democracy, in the global as well as the national realm. Democracy as an ideal gets fructified in the form of a government, which in turn is based on the principles of justice, freedom, equality, and fraternity. Ethics acts as the premise on which a successful democracy rests.
Course Outcome
CO1: By the end of the course the learner should be able to:
Demonstrate civic and political consciousness
CO2: To have a dedicated and empathetic band of students who would act as agents of change in society.
Unit-1
Teaching Hours:10
DEMOCRACY AND ETHICS: AN INTRODUCTION
Democracy
Conceptual development of Democracy
Principles of Democracy: Freedom, Equality and Fraternity
Ethics
Concept of Values, Morals and Ethics
Democracy vis-a-vis Ethics
Government by Consent
Constitutional Government and Rule of Law
Democracy and Human Rights
Unit-1
Teaching Hours:10
DEMOCRACY AND ETHICS: AN INTRODUCTION
Democracy
Conceptual development of Democracy
Principles of Democracy: Freedom, Equality and Fraternity
Ethics
Concept of Values, Morals and Ethics
Democracy vis-a-vis Ethics
Government by Consent
Constitutional Government and Rule of Law
Democracy and Human Rights
Unit-2
Teaching Hours:10
PERSPECTIVES ON ETHICS
Western Thought
Duty Ethic
Utilitarianism
Indian Thought
a. Hindu Tradition: Dharma and Karma, Purusharthas
b. Buddhist Tradition: Four Noble Truths and Eight-fold Path
c. Indian syncretic traditions-Ashoka, Kabir and Akbar
Unit-2
Teaching Hours:10
PERSPECTIVES ON ETHICS
Western Thought
Duty Ethic
Utilitarianism
Indian Thought
a. Hindu Tradition: Dharma and Karma, Purusharthas
b. Buddhist Tradition: Four Noble Truths and Eight-fold Path
c. Indian syncretic traditions-Ashoka, Kabir and Akbar
Unit-3
Teaching Hours:10
CHALLENGES TO INDIAN DEMOCRACY
Institutional
Free and fair elections
Ethical Code of Conduct for Politicians
Character record of members of the legislature
Ethical use of majority in parliament
Avoidance of ‘floor crossing’ and defection
Alliance of political parties to form brittle governments
Independence of judiciary and media
Safeguard national history and avoid distortion
Political neutrality in educational institutions.
Judicious allocation of central funds to states
Freedom of Press
Citizen Centric
Free speech and Expression
Right to dissent
Preventive detention and Sedition
Unit-3
Teaching Hours:10
CHALLENGES TO INDIAN DEMOCRACY
Institutional
Free and fair elections
Ethical Code of Conduct for Politicians
Character record of members of the legislature
Ethical use of majority in parliament
Avoidance of ‘floor crossing’ and defection
Alliance of political parties to form brittle governments
Independence of judiciary and media
Safeguard national history and avoid distortion
Political neutrality in educational institutions.
Judicious allocation of central funds to states
Freedom of Press
Citizen Centric
Free speech and Expression
Right to dissent
Preventive detention and Sedition
Text Books And Reference Books:
Christiano, Thomas, ed., Philosophy and Democracy, Oxford: Oxford University Press, 2002.
Dewey, John, “Philosophy and Democracy” [1919] and “The Ethics of Democracy” [1888] in The Political Writings, ed. D. Morris, I. Shapiro, Indianapolis: Hackett, 1993.
Finnis, John. Fundamentals of Ethics. Oxford: Clarendon Press, 1983.
Gandhi, M. K. An Autobiography or The Story of My Experiments with Truth. Ahmedabad: Navajivan Mudranalaya, 1927.
Granville, Austin, The Indian Constitution: Cornerstone of a Nation. New Delhi: Oxford University Press, 2000.
Jain, Subhash, The Constitution of India: Select Issues and Perceptions. New Delhi: Taxmann, 2000.
Walzer, Michael, “Philosophy and Democracy”, Political Theory, Vol.9, No.3, 1981, 379-399.
Essential Reading / Recommended Reading
Locke, John, Second Treatise on Civil Government, (1690), ed. C. B. MacPherson, Indianapolis, IN: Hackett, 1980.
Kant, Immanuel. Foundations of the Metaphysics of Morals. trans. Lewis White Beck, Indianapolis: Bobbs-Merril, 1959.
Kant, Immanuel, Critique of Practical Reason, trans. Lewis White Beck, Indianapolis: Bobbs-Merril, 1956.
Machiavelli, The Prince [1513], ed. Q. Skinner, Cambridge, Cambridge University Press, 1988.
Plato, The Republic, revised/trans. by Desmond Lee, Harmondsworth, UK: Penguin Books, 1974.
Rawls, John, Political Liberalism, New York: Columbia University Press, 1996
Sandel, Michael (ed.), Justice—A Reader, Oxford University Press, 2007.
Singer, Peter, Democracy and Disobedience, Oxford: Oxford University Press, 1973.
Evaluation Pattern
CIA 1-25
CIA 2-25
CIA 3-50
POL142 - SCIENCE, TECHNOLOGY AND INNOVATION IN INTERNATIONAL RELATIONS (2023 Batch)
Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:3
Course Objectives/Course Description
The main objectives of the course are to:
●Present an overview of the major concepts, debates, and historical facets of STI in IR.
●Create a foundation for the students to pursue further research in various aspects of STI in IR, and provide a systemic understanding of its impact on the economy, politics, culture, society, and foreign relations of India and other countries.
Providing an academic understanding in the current context of emerging technologies, its impact and influences in the society, as well as create avenues for interdisciplinary understanding and research.
Course Outcome
CO1: - Understand the nature, scope and significance of STI in International Relations (IR).
- Understand the concepts, ideas, and debates in Science, Technology and Innovation vis-a-vis International Relations.
CO2: - Learn to use conceptual tools to understand new developments which of Science, Technology and Innovation in International Relations.
- Analyze the major theories/approaches of Science, Technol-ogy and Innovation.
- Develop a critical perspective on the major international regimes/ issues in STI in International Relations.
CO3: - Develop a thorough understanding on the scientific, technological and innovation-related process in major powers and national economies, especially India.
- Explore the ways and Science, Technology and Innovation issues confronted by the world from a foreign policy perspective.
Unit-1
Teaching Hours:6
Introduction
Science, Technology and Innovation (STI) in International Relations;
History and Evolution of STI in International Relations;
STI and Globalization;
STI and Diplomacy;
State, non-State actors and Stakeholders;
STI and International Institutions;
International Scientific Relations (ISR)
Unit-2
Teaching Hours:6
Basic Concepts and Theories:
Digital Westphalia,
Technonationalism,
Cyberspace and related facets of sovereignty, warfare, security, espionage, terrorism, and crime;
Data sovereignty, Technocolonialism; Digital imperialism,
Security v Privacy debate,
STI and Sustainable Development Goals (SDGs)
Unit-3
Teaching Hours:6
Global STI Landscape
History and Evolution of Global STI Landscape;
Fourth Industrial Revolution;
Knowledge Economy;
STI and Human Capital;
International Political Economy of STI
Unit-4
Teaching Hours:6
India:
India’s STI Policies: history, evolution, implementation and challenges;
Spin-offs: civilian, military;
Research and Development (R&D);
Political Economy of India’s STI Ecosystem;
Institutions and Organisations
Unit-5
Teaching Hours:6
Case Studies:
STI landscape in countries: Emergent Technologies and Institutions, Internet of Things; Artificial Intelligence; Big Data; Blockchain
Text Books And Reference Books:
Aghion, P., David, P.A. and Foray, D. (2008). Science, Technology and Innovation for Economic Growth: Linking Policy Research and Practice in 'Stig Systems'. Research Policy 38(4): 681-693.
Del Canto Viterale, F. (2021). International Scientific Relations: Science, Technology and Innovation in the International System of the 21st Century. Anthem Press.
Ogburn, W.F. (1949). Technology and international relations. Chicago: The University of Chicago Press.
Colglazier, E.W. and Montgomery, K. (2022). Opportunities and Challenges for Science Diplomacy. Science & Diplomacy.
Hieronymi, O. (1987). Technology and International Relations. London: Palgrave Macmillan.
Leijten, J. Innovation policy and international relations: directions for EU diplomacy. Eur J Futures Res 7, 4 (2019).
M. Mayer, M. Carpes, & R. Knoblich. (eds.). (2014). The Global Politics of Science and Technology - Vol. 1. Springer Berlin, Heidelberg.
Ruffini, P.-B. (2017). Science and Diplomacy: A New Dimension of International Relations. Paris: Springer International Publishing AG.
Klein, U. (2020). Technoscience in History: Prussia, 1750-1850. MIT: The MIT Press.
McIlwain, C.H. (1933). A Fragment on Sovereignty. Political Science Quarterly, Vol. 48(1), pp. 94-106.
Negroponte, N. (1995). Being Digital. Hodder and Stoughton: Great Britain.
Reghunadhan, R. (2022). Cyber Technological Paradigms and Threat Landscape in India. First Edition., Palgrave Macmillan, Springer Singapore, ISBN: 978-981-1691-27-0.
Office of the United States Trade Representative (USTR). (2017a). Findings of The Investigation into China’s Acts, Policies, and Practices Related to Technology Transfer, Intellectual Property, and Innovation Under Section 301 of The Trade Act of 1974. https://ustr.gov/sites/default/files/Section%20301%20FINAL.PDF: 3-18
Schmidt, J.C. (2021). Philosophy of Interdisciplinarity: Studies in Science, Society and Sustainability. History and Philosophy of Technoscience. Oxford: Routledge.
Schultz, T.W. (1961). Investment in Human Capital. The American Economic Review 51(1): 1-17.
Trencher, G. (2018). Towards the smart city 2.0: Empirical evidence of using smartness as a tool for tackling social challenges, Technological Forecasting and Social Change 142: 117-128.
Suttmeier, R.P., Cao, C. and Simon, D.F. (2006). China’s Innovation Challenge and the Remaking of the Chinese Academy of Sciences. Innovations: Technology, Governance, Globalization 1(3d): 78-97.
Landes, D. (2006). Why Europe and the West? Why Not China? The Journal of Economic Perspectives 20(2): 3-22.
M. Z. Taylor. (2016). The Politics of Innovation: Why Some Countries Are Better Than Others at Science and Technology. Oxford: Oxford University Press
Villa-Henriksen, A., Edwards, G.T.C., Pesonen, L.A., Green, O. and Sørensen, C.A.G. (2020). Internet of Things in arable farming: implementation, applications, challenges and potential. Biosys. Eng. 191: 60–84
Zhang, W. (2019). Constitutional Governance in India and China and Its Impact on National Innovation. In Liu, K-C. and Racheria, U. (eds.). Innovation, Economic Development, and Intellectual Property in India and China. ARCIALA Series on Intellectual Assets and Law in Asia. Springer Singapore: Singapore: 39-67.
Department of Science and Technology (DST). (2020). Science, Technology, and Innovation Policy. Government of India. https://dst.gov.in/sites/default/files/STIP_Doc_1.4_Dec2020.pdf
Reghunadhan, R. (2022). Cyber Technological Paradigms and Threat Landscape in India. First Edition., Palgrave Macmillan, Springer Singapore, ISBN: 978-981-1691-27-0.
Kharbanda and Ashok Jain. (eds.). Science and Technology Strategies: for Development in India and China. New Delhi: Har-Anand Publications Pvt Ltd: 93-134.
P.K. Pattnaik et al. (eds). IoT and Analytics for Agriculture, Volume 3. Studies in Big Data, vol 99, Singapore: Springer, pp. 201-225, ISBN: 978-981-16-6210-2.
Krishnan Saravanan et al. (eds.). Handbook of Research on Blockchain Technology, London: Academic Press (Elsevier), pp. 1-34, ISBN: 9780128198162.
Essential Reading / Recommended Reading
Department of Science and Technology (DST). (2020). Science, Technology, and Innovation Policy. Government of India. https://dst.gov.in/sites/default/files/STIP_Doc_1.4_Dec2020.pdf
Reghunadhan, R. (2022). Cyber Technological Paradigms and Threat Landscape in India. First Edition., Palgrave Macmillan, Springer Singapore, ISBN: 978-981-1691-27-0.
Kharbanda and Ashok Jain. (eds.). Science and Technology Strategies: for Development in India and China. New Delhi: Har-Anand Publications Pvt Ltd: 93-134.
Evaluation Pattern
Written analyses in about 800-1500 words submitted
Multiple Choice Questions (MCQs) covering wide range of facets that focus on knowledge, skill and attitude of the student and their understanding on the topic.
Subjective type question(s): Understanding the emerging complexities and dynamics in the region
Application of the understanding to the situation
Solutions to the problems given
POL143 - SUBALTERN STUDIES: NARRATIVES OF THE COMMUNITIES (2023 Batch)
Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:3
Course Objectives/Course Description
Subaltern Studies emerged as an intellectual project to counter the elitism prevailing in dominant historical narratives. This project aimed at giving voice to the people’s autonomous agency and struggles against the dominant forces. They offered a new outlook to narratives of Peasant, Adivasi and Woman’s movements in history. Over time, subaltern perspective was adopted to understand several issues concerning India and it still holds significant relevance in shedding light on contemporary issues. This course aims to introduce the students to subaltern studies and cultivate a new standpoint to understand and interpret the world.
Course Outcome
CO 1: Demonstrate knowledge about subaltern studies, its foundations, relevance methodology, and critique
CO 2: Analyse various narratives of communities, avenues of their struggles against the dominance
CO 3: Develop a sensibility to view the world from a subaltern perspective
Unit-1
Teaching Hours:6
Introduction to Subaltern Studies
Foundation of Subaltern Studies Collective, Ranajit Guha, Need of subaltern studies, Resources, Subaltern life narratives
Unit-2
Teaching Hours:6
Communities Countering the Dominance
State and subaltern citizens, Dominance without Hegemony, Peasant rebellions, Dalit and Adivasi Assertion, Indian Nationalism, Women’s question and the emergence of counter narratives
Unit-3
Teaching Hours:6
Contemporary Avenues of subaltern struggles
Cricket and caste, Environmental movements, political and social mobilization of marginalized classes, public theatre and reclaiming dignity
Unit-4
Teaching Hours:6
Subaltern Narratives in Film, Fiction and Folklore
-Films: Laggan, Karnan, and The Discreet Charm of the Savarnas
-Fiction: Subaltern in Mahasweta Devi’s stories (Jamunabati’s Mother, and Mother of 1084)
-Folklore: Folktales from India, “So Many Words, So many sounds”: An Interview
-People’s Archive of Rural India
Unit-5
Teaching Hours:6
Critiquing the subaltern studies
- Exploring the Relevance and Irrelevance of subaltern studies
- Adding new locations? Or After subaltern studies?
Text Books And Reference Books:
Guha, R. (1982). Preface. In R. Guha (Ed.), Subaltern Studies I (pp. vii–viii). Oxford University Press
Guha, R. (1982). On Some Aspects of the Historiography of Colonial India. In R. Guha (Ed.), Subaltern Studies I (pp. 1–8). Oxford University Press.
Kumar, R. (2021). Police Matters: The Everyday State and Caste Politics in South India, 1900–1975. Cornell University Press.
Guha, R. (2005). ‘The Moral that can be Safely Drawn from the Hindus’ Magnificent Victory’: Cricket, Caste and the Palwankar Brothers. In J. H. Mills (Ed.), Subaltern Sports: Politics and Sport in South Asia (pp. 83–106). Anthem Press.
Ahuja, A. (2019). Mobilizing the Marginalized. Oxford University Press.
Chatterjee, P. (2012). After subaltern studies. In Economic and Political Weekly (Vol. 47, Issue 35).
Ramanujan, A. K. (2009). Folktales From India. Penguin India.
Essential Reading / Recommended Reading
Bhadra, G. (1983). Two Frontier Uprisings in Mughal India. In R. Guha (Ed.), SS II (pp. 43–59). Oxford University Press.
Berg, D. E. (2021).Casteism and the Tsundur Atrocity. In Dynamics of Caste and Law (pp. 127–149). Cambridge University Press.
Chemmencheri, S. R. (2015). State, social policy and subaltern citizens in adivasi India. Citizenship Studies, 19(3–4), 436–449.
Das, A. N. (1983). Agrarian Change from Above and Below: Bihar 1947-78. In Ranajit Guha (Ed.), SS II (pp. 180–227). Oxford University Press.
Devi, M. (2005). Jamunabati’s Mother. In In the Name of the Mother. Seagull Books.
Devi, M. (2008). Mother of 1084. Seagull Books.
Guha, R. (1995). Review: Subaltern and Bhadralok Studies. Economic and Political Weekly, 30(33), 2056–2058.
Guha, R. (1996). The Small Voice of History. In Amin & Chakrabarty (Ed.), SS IX (pp. 1–12). Oxford University Press.
“So Many Words, So many sounds”: An Interview. (2004). In Romtha. Seagull Books.
Evaluation Pattern
CIA I-25 Marks
CIA II-25 Marks
CIA III-50 Marks
PSY143 - ARTIFICIAL INTELLIGENCE AND HUMAN-MACHINE INTERACTION (2023 Batch)
Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:3
Course Objectives/Course Description
Artificial intelligence (AI) is the basis for all human-machine interfaces and learning, and it is the future of all complex decision-making across diverse sectors. Students will explore the concepts of HMI and AI and become aware of advances in Artificial Intelligence. Case studies and workshops will allow students to consider how human factors and design thinking are applied in designing an interface and the ethical issues and implications of preserving human values. Through discussion, analysis, and workshops, students move towards designing or modifying a user-centric interface considering any sustainable development goal.
Course objectives:
To explain Human-Machine Interactions and Artificial Intelligence and their applications in daily life.
To identify the importance and application of human factors and design thinking in interface design.
To evaluate a user-centric interface considering any sustainable development goal.
Course Outcome
CO1: Explain Human-Machine Interactions and Artificial Intelligence and their applications in daily life.
CO2: Identify the importance and application of human factors and design thinking in interface design.
CO3: Evaluate a user-centric interface considering sustainable development goals.
Unit-1
Teaching Hours:15
Introduction to AI and HMI
Introduction to AI and HMI, Types of AI and HMI, Machine and Deep Learnings and their applications, Current trends and development.
Unit-2
Teaching Hours:15
Human factors & AI
Human factors - Sensation, Perception, Apperception, Working Memory, Decision-making, and Design Thinking.
Unit-3
Teaching Hours:15
Principles of interface Design and Application of AI
Schneiderman’s eight golden rules, Norman’s model of interaction, Neilson’s Heuristics, Designing for people across the lifespan, and the Application of AI in health, aviation, and the workplace.
Text Books And Reference Books:
Dix, A., Dix, A. J., Finlay, J., Abowd, G. D., & Beale, R. (2003). Human-computer interaction. Pearson Education.
Tenner, E. (2015). The Design of Everyday Things by Donald Norman. Technology and Culture, 56(3), 785-787.
Essential Reading / Recommended Reading
Burnett, B., & Evans, D. (2016). Designing your life: How to build a well-lived, joyful life. Knopf.
Gassmann, O., & Reepmeyer, G. (2008). Universal design–innovations for all ages. In The silver market phenomenon (pp. 125-140). Springer, Berlin, Heidelberg.
Davenport, T., & Kalakota, R. (2019). The potential for artificial intelligence in healthcare. Future healthcare journal, 6(2), 94.
Evaluation Pattern
CIA1 will be an individual assignment.
CIA2 will be a group assignment with individual components for evaluation.
CIA3 will be a written exam for 2 hours and 50 Marks. CIA3 will have Section- A and Section - B.
Section A (Essay questions). 10 Marks X 3 Questions=30 Marks
Section B (Case study). 20 Marks x 1Q= 20 Marks
PSY155 - PSYCHOLOGY OF GENDER (2023 Batch)
Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:3
Course Objectives/Course Description
This course has been conceptualized to help learners in delving into the conversation between gender and psychology. Through the lens of socio-historico location of an individual an attempt will be made to locate gender, cognize the spaces of performing, reproducing and perpetuating gender. Looking through psychological and feminist theoretical lenses, the course will analyze the connection of the psychology of gender to the discourse of power and socio-political economical structures. Learners are encouraged to evaluate and envision possible new grounds for a better world, considering the changing cultural diversity in the present Indian society, therefore, reinforcing them to approach gendered issues through cultural, social constructionist and post-structuralist lens to analyze its implications.
Course Outcome
1: Examine the accounts of the production, reproduction and perpetuation of gendered and sexual identities, spaces and subjectivities and related psychological concepts.
2: Discuss gender roles and intersectional nature of identity in everyday life and experience, using psychological, feminist and post-feminist lenses.
3: Demonstrate psychological literacy and problem-solving abilities by suggesting possible counters to the critical gendered issues in personal, interpersonal, social, emotional, cultural, political and professional domains in a multicultural context
Unit-1
Teaching Hours:15
Introduction
Describing the spectrum and gender-diverse identities.
Classical
psychoanalytic theories on masculinity and
feminity, analyses
through feminist, queer and trans readings of psychoanalytic
theories.
Feminist theories
Male gender role stress Gender and space -
secondarity,
performativity,
multiplicity, trans
community and mental health.
Body, identity and
subjectivity -
psychological and
philosophical readIngs
Unit-1
Teaching Hours:15
Unit 1
Describing the spectrum and gender-diverse identities. Classical psychoanalytic theories on masculinity and feminity, are Analyses through feminist, queer and trans readings of psychoanalytic theories. Feminist theories Male gender role stress Gender and space - secondarity, performativity, multiplicity, trans-community and mental health. Body, identity and subjectivity - psychological and philosophical readings
Unit-2
Teaching Hours:15
Theories
Queer and trans theories, Political Economy of Sex Gender and life-space- psychology, feminism, architecture, history & philosophy.
Gender and Bodies; Gender and Violence; Gender and Media
Gender and Work; Gender and Parenthood; Gender and Mental Health
Gender and Indian Law: LGBTQIA+ RightS
Unit-2
Teaching Hours:15
Unit 2
Queer and trans theories, Political Economy of Sex; Gender and life-space psychology, feminism, architecture, history & philosophy. Gender and Bodies; Gender and Violence; Gender and Media; Gender and Work; Gender and Parenthood; Gender and Mental Health; Gender and Indian Law: LGBTQIA+ Rights
Unit-3
Teaching Hours:15
Project Work
Project-work:
Examine various sites of the performance and perpetuation of gender and Gendered
discrimination–
Through field work, that shows its
Production in everyday spaces and at the
Intersections of social, cultural, politcal Location marked
Discourses of gender.
Unit-3
Teaching Hours:15
Unit 3
Project-work: Examine various sites of the performance and perpetuation of gender and Gendered discrimination– Through fieldwork,
that shows its Production in everyday spaces and at the Intersections of social, cultural, political. Location marked. Discourses of gender
Text Books And Reference Books:
RUDMAN, L. A. (2021). Social Psychology of gender: How Power and Intimacy Shape Gender Relations (2nd ed.). GUILFORD.
Matlin, M. (2011). Potential Problems and Biases in Current Research in The Psychology of Women (pp. 20-27). Nelson Education.
Fine, C. (2010). Delusions of gender: How our minds, society, and neurosexism create difference. WW Norton & Company.
Matlin, M. (2011).The Psychology of Women. Nelson Education.
Essential Reading / Recommended Reading
Webb, D. (2023). LGBTQ rights in India. AEA Randomized Controlled Trials. https://doi.org/10.1257/rct.10953-1.0
Irigaray(1995)-The Question of the Other Foucault(1976)-The Will to Knowledge: History of Sexuality (Vol 1)
Kristeva (1980) - Powers of Horror: An Essay on Abjection; Tans. (1992) by L. S. Roudiez.
Gayle (1975). “The Traffic in Women: Notes on a Political Economy of Sex.” In Rayna R. Reiter (ed.), Toward an Anthropology of Women. Monthly Review Press. pp. 157--210
Nagoshi et al. (2010)- Transgender Theories: Embodying Research & Practice Fieldwork and Project-based learning
Evaluation Pattern
Assessment Outline:
CIA 1 and CIA 2 is a 20 mark assignment
CIA 3 is a 50 mark complex assignment
PSY156 - PSYCHOLOGY OF RELATIONSHIPS (2023 Batch)
Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:3
Course Objectives/Course Description
Course Description: Understanding close relationships is among the central goals of social psychology. Close relationships range from family ties to friendships to romantic and sexual relationships. Our main purpose will be on learning about the life cycle of adult intimate (i.e., romantic) relationships, ranging from stages of initial attraction and relationship initiation to growth and maintenance of the relationship, and in some cases, dissolution. Although other close relationships such as close friendships, family, and work relationships will also be addressed and integrated into the course, they will be of secondary importance. Class meetings will consist mainly of facilitated discussions and student-led presentations on topics such as the biological bases of attraction and love, commitment and interdependence, relationship cognition, attachment, communication, sexuality, relational interaction patterns, relationship satisfaction, and the social context of relationships (e.g., the influence of others) conflict, relationship dissolution, and relationship maintenance.
CO1: Understand the major concepts and models of interpersonal relationships.
CO2: Evaluate the different types of relationships and their impact on one's life.
CO3: Use strategies to enhance everyday life challenges and sustain effective relationships
Course Outcome
CO1: Understand the major concepts and models of interpersonal relationships.
CO2: Evaluate the different types of relationships and their impact on one's life.
C03: Use strategies to enhance everyday life challenges and sustain effective relationships
Unit-1
Teaching Hours:15
Understand the major concepts and models of interpersonal relationships.
Introduction to key theories and concepts in relationship psychology (attachment theory, social exchange theory, equity theory, interdependence theory, etc.), theories of attraction (evolutionary, social, and cognitive perspectives), historical perspectives on the study of relationships, Ethical considerations in relationships.
Unit-2
Teaching Hours:15
Evaluate the different types of relationships and their impact on one's life.
Different types of relationship: childhood relationship (parent, teacher, caregiver), adult relationship, friendship and workplace relationships, emerging trends in relationships such as virtual relationship, long distance relationship, cohabitation, post- divorce relationship, friendships and social networks – benefits, types and maintenance. Social media and its influence on relationship formation and maintenance
Unit-3
Teaching Hours:15
Use strategies to enhance everyday life challenges and sustain effective relationships
Effective communication strategies,
Active listening skills and empathetic communication,
Conflict resolution techniques and managing relationship disagreements, developing self-awareness, empathy, emotional intelligence, and applying psychological principles to real-life relationship scenarios.
Text Books And Reference Books:
Baron, R.A., Byrne, D. & Bhardwaj, G. (2010). Social Psychology (12th Ed.). New Delhi: Pearson.
Miller, Chapter 1: The Building Blocks of Relationships Reis, H. T. (2012).
A history of relationship research in social psychology. In A.W. Kruglanski & W Stroebe (Eds.), Handbook of the history of social psychology (pp. 213- 232). New York: Psychology Press.
Essential Reading / Recommended Reading
Graziano, W. G., & Bruce, J. W. (2008). Attraction and the initiation of relationships: A review of the empirical literature. In S. Sprecher, A. Wenzel, & J. Harvey (Eds), Handbook of relationship initiation, pp. 269-295. New York: Psychology Press.
Cameron, J. J., Stinson, D. A., & Wood, J. V. (2013). The bold and the bashful: Selfesteem, gender, and relationship initiation. Social Psychological and Personality Science, 4, 685-692. https://doi.org/10.10 02/9780470939338
Finkel, E.J., Eastwick, P.W., Karney, B.R., Reis, H. T., & Sprecher, S. (2012). Online dating: A critical analysis from the perspective of psychological science. Psychological Science in the Public Interest, 13, 3– 66.
Emery, L. F., Muise, A., Dix, E. L., & Le, B. (2014). Can you tell that I’m in a relationship? Attachment and relationship visibility on Facebook. Personality and Social Psychology Bulletin, 40, 1466–1479.
Vanden Abeele, M., Schouten, A. P., & Antheunis, M. L. (2017). Personal, editable, and always accessible: An affordance approach to the relationship between adolescents’ mobile messaging behavior and their friendship quality. Journal of Social and Personal Relationships.
Sbarra, D. A., & Beck, C. J. A. (2013). Divorce and close relationships: Findings, themes, and future directions. In J. A. Simpson & L. Campbell (Eds.), The Oxford handbook of close relationships (pp. 795-822). Oxford, UK: Oxford University Press. Lewandowski, G. W., Aron, A., Bassis, S. & Kunak, J. (2006). Losing a selfexpanding relationship: Implications for the selfconcept. Personal Relationships, 13, 317-331
Evaluation Pattern
CIA 1:Individual assignment – Video presentations
The students are required to make individual video presentations on the basis of the topics that will be given to them. Submission will be based on one of the different topics through a Video PPT (The feature is available in PPT software) Topics: Example: theories of relationship psychology; theories of attraction Number of Slides: Maximum 9 slides (excluding the Title slide) Duration: 3 minutes
Test details: ● Total Marks: 20 marks ● Date of Submission: 31st August
Evaluation Criteria: Organization of the content Quality of the information Research citations Creativity Personal Learnings
CIA 2: Group Presentation (with viva)
This is a group assignment and the groups will be divided into groups of five. The faculty in charge will be giving each group a movie (based on relationships). Each group will be given one movie/short film to watch and a week long time shall be given for the same. In the following Thursday, 2 hours shall be given to the group to prepare a presentation (5 Slides in 5 Minutes) on the basis of guiding questions and will have to present the same in 5 mins in the next class. Individually group members shall answer facilitator’s questions. Post the presentation each member of the group will write a reflective note on their experience working on the topics and submit the same on moodle. Students can be creative in making their ppts and adding audio-visuals etc but should be able to cover within the specified time limit. PPT submission pre presentation mandatory and individual reflective notes submission post presentation is mandatory. The presentation might primarily include : Different types of relationships portrayed in the film Their own perception as to whether the relationships has been portrayed accurately in the film or not. Conflict resolution strategies in relationships that were used in the film vs what they would have used.
Details: Total marks: 20 ● Date of Allotment of their Movie/Documentary: 12th September ● Date of Group Discussion/Planning: 21st September ● Date of Presentation – 28th September
Evaluation Criteria:
Pre- Presentation: ● 1. Timely Submission
Individual contribution: ● a. Organization and Flow of the content ● b. Relevance of the content ● c. Reference
Presentation: ● 3. Delivery and presentation of information ● 4. Organization of the slides 5. Group effort and team spirit 6. Time Management 7. Q & A (one question to per person)
Post Presentation 8. Depth of Individual Reflections / Learnings
CIA 3: In class written exam
This will be an in class written exam. It will consist of two parts – Part A and Part B. Part-A is for a total of 30 marks. Part A will consist of five 10-mark questions. Out of five, students will answer three questions (each question carries ten marks). Part - B is for 20 marks. It is a compulsory case study that the students need to answer. There is no choice. Total marks: 50 marks Date of examination: 26th October An Assessment scheme will be created for the paper
PSY157 - SCIENCE OF WELLBEING (2023 Batch)
Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:3
Course Objectives/Course Description
This multidisciplinary course will focus on those aspects that help individuals thrive. The course sheds its light on well-being and its components and also clears all the misconceptions revolving around it. The students will be exposed to certain theories, concepts and practice procedures of well-being and its components. This programme will help the students to reflect on their life experiences on these dimensions and to know how to improve them and flourish in their life.
Course Outcome
CO1: Explain the concept of well-being and its components
CO2: Analyze the role of happiness and emotions in enhancing well-being using
relevant theories
CO3: Apply various concepts of well-being on the life experiences of students
Unit-1
Teaching Hours:10
Well-being
Well-being - components of well-being: subjective happiness and life satisfaction
·Carr, A. (2004). Positive Psychology. New York: Routldge.
·Hupper, F. A., Baylis, N., & Keverne, B. (2005). The science of well-being. Oxford Scholarship.
·Hupper, F. A., Baylis, N., & Keverne, B. (2005). The science of well-being. Oxford Scholarship.
·Ivtzan, I. & Lomas, T.(Ed.) (2016) Mindfulness in Positive Psychology. New York: Routldge.
·Kabat-Zinn, J. (2012). Mindfulness for beginners: reclaiming the present moment—and your life. Boulder, CO, Sounds True.
·Linley, P. A., & Joseph, S. (Eds.). (2004). Positive psychology in practice. John Wiley & Sons, Inc.. https://doi.org/10.10 02/9780470939338
·Maddux, J. E. (2018). Subjective Wellbeing and Life Satisfaction. New York: Routldge.
Essential Reading / Recommended Reading
.
Evaluation Pattern
CIA1
CIA2
CIA3
Class attendance & Participation
20 marks
20 marks
50 marks
10
PSY158 - STRESS MANAGEMENT (2023 Batch)
Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:3
Course Objectives/Course Description
Stress is a common word used today in everyday walks of life. This course is designed to enable students to understand the nature of stress and stressors at theoretical and Practical level. to understand the impact of stress on health and wellbeing and To analyse the maladaptive and adaptive coping strategies in developing a self-plan to manage stress effectively in a life long process.
Course Outcome
CO1: Explain the nature of stress, long-term effects and illnesses that can result from stressors at physiological, Psychological and behavioural levels
CO2: Evaluate personal stressors at various domains of life
CO3: Use various stress management techniques to achieve and maintain well-being.
Unit-1
Teaching Hours:15
Understanding the Meaning and Nature of Stress
Explain the nature of stress, long-term effects and illnesses that can result from stressors at physiological, Psychological and behavioural levels
Unit-1
Teaching Hours:15
Understanding the Meaning and Nature of Stress: (15 hours)
Types and Sources of Stress,
Theories and Models of Stress,
Stressors at the workplace,
Stressors unique to age and gender.
Stress and Health: Life style diseases Psychological - Irritability, Depression,
Anxiety, Eating disorders, Insomnia
Behavioural - Maladaptive, risky
behaviours.
related to stress –
Cardiovascular Disorder, Allergies,
Digestive System Disorder, Recurrent
Head ache and Cancer.
Unit-2
Teaching Hours:10
Coping Strategies
Evaluate personal stressors at various domains of life
Unit-2
Teaching Hours:10
Coping Strategies (10 hours) Styles of Coping
Maladaptive Coping Behaviors,
Maladaptive Cognitive Coping - addiction, abuse, violence, irrational thought process.
Individual differences in Coping
Adaptive Coping
Assessment of stress and wellbeing;
self-reflection
Unit-3
Teaching Hours:20
Stress Management Approaches
Use various stress management techniquesto achieve and maintain well-being.
Unit-3
Teaching Hours:20
Stress Management Approaches (20 hrs)
Breathing Exercise;
Systematic Desensitization;
Progressive Muscle Relaxation Techniques;
Meditation;
Mindfulness, yoga.
Care of the Self:
Nutrition and Other Lifestyle Issues
Develop a personal stress management plan;
suggest stress
management
techniques for various
contexts like academic,
workplace etc
Text Books And Reference Books:
Health Psychology by Taylor; Control your Stress by Piperopoulus Dutta, P,K, (2010) Stress management Himalaya, Himalaya Publishing House Baron .L & Feist.J (2000) Health Psychology 4th edition, USA Brooks/Cole
Essential Reading / Recommended Reading
The Stress Management Handbook by Selhub Olpin, M. & Hesson, M. (2015). Stress Management for Life:
A Research-Based Experiential Approach. 4th edition. Wadsworth Publishing. Cooper,C,& Palmer,S, (2000)Conquer Your tress, London: Institute of personal development Universities Press. Dutta, P,K, (2010) Stress management Himalaya, Himalaya Publishing House. Lee, K. (2014). Reset: Make the Most of Your Stress: Your 24-7 Plan for Well-being. Universe Publishing.
Evaluation Pattern
CIA 1
CIA 2
CIA 3
Attn+CP
20 marks
20 marks
50 marks
10 marks
SOC141 - WOMEN'S ISSUES (2023 Batch)
Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:50
Credits:3
Course Objectives/Course Description
Course Description: This course aims at enabling the student to study and understand the problems and issues relating to women in Indian society in the context of wider social forces. This course will sensitize students on the issues of subjugation of and oppression prevalent against women in Indian society and enhance their understanding of the various social problems that women face in the society.
Course objectives :
● To introduce the students to social issues relating to women
● To explore gender relations from an interdisciplinary perspective
Course Outcome
Unit-1
Teaching Hours:10
Unit I: Sociological Understanding of Social Problem with a Gender Perspective
Conceptualization of a social problem
Structural and functional perspective, cultural roots, and critical analysis of social issues under power, ideology, and hegemony.
Understanding Gender and subjugation of gender.
Unit-1
Teaching Hours:10
Unit I: Sociological Understanding of Social Problem with a Gender Perspective
Conceptualization of a social problem
Structural and functional perspective, cultural roots, and critical analysis of social issues under power, ideology, and hegemony.
Understanding Gender and subjugation of gender.
Unit-2
Teaching Hours:12
Unit II: Problems of Inequality
Poverty - Concept of poverty, its multidimensional manifestations, Feminization of Poverty.
Caste Inequality - Concept of caste, nature of inequality and position of women within it.
Unit-2
Teaching Hours:12
Unit II: Problems of Inequality
Poverty - Concept of poverty, its multidimensional manifestations, Feminization of Poverty.
Caste Inequality - Concept of caste, nature of inequality and position of women within it.
Unit-3
Teaching Hours:15
Unit III: Problems of Violence and Discrimination
Violence against Women: Cultural setting, Dowry, acid attacks, physical and sexual abuse, Global Sex Market.
Missing Millions- Skewed sex ratio, son preference
Unit-3
Teaching Hours:15
Unit III: Problems of Violence and Discrimination
Violence against Women: Cultural setting, Dowry, acid attacks, physical and sexual abuse, Global Sex Market.
Missing Millions- Skewed sex ratio, son preference
Unit-4
Teaching Hours:8
Unit IV: Problem of Personal Well-being
Women and Health : Reproductive health
Aging and women
Unit-4
Teaching Hours:8
Unit IV: Problem of Personal Well-being
Women and Health : Reproductive health
Aging and women
Text Books And Reference Books:
Bhasin, K. (1994). What is Patriarchy? New Delhi: Kali for Women.
Kotiswaran, P. (2008). Born Unto Brothels: Toward a Legal Ethnography of Sex Work in an Indian Red-Light Area. Law & Social Inquiry, 33(3), 579–629. http://www.jstor.org/stable/20108776
KUMAR, A. K. S. (2013). The Neglect of Health, Women and Justice. Economic and Political Weekly, 48(23), 25–27. http://www.jstor.org/stable/23527205
Merton, R and Nisbet. (1966). Contemporary Social Problems, New York: Harcourt, Brace and World.
Essential Reading / Recommended Reading
Bhasin, K. (1994). What is Patriarchy? New Delhi: Kali for Women.
Evaluation Pattern
Internal Assessment:
CIA 1 10 marks (conducted out of 20 )- Class Presentations
CIA 2 10 marks (conducted out of 20 )- Article Review
CIA 3 25 marks (conducted out of 50 ) - Prferably an exam
Attendance 5 marks
SOC143 - SOCIOLOGY THROUGH CINEMA (2023 Batch)
Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:50
Credits:3
Course Objectives/Course Description
This course will begin with a session on the Sociology of Cinema and the tools and techniques necessary to analyze the films that will be used in this course as a vehicle to examine society sociologically. This course introduces the student to the discipline of Sociology through cinema from India and elsewhere. It aims to allow students to critically examine society through cinema and its representation.
Course objectives:
To enable students to view cinema as a text for sociological analysis
To gain an introduction to the discipline of sociology through cinema
Course Outcome
Unit-1
Teaching Hours:5
Introduction to Sociology
Sociology as a discipline
Sociological Imagination
Theoretical perspectives
Unit-1
Teaching Hours:5
Introduction to Sociology
Sociology as a discipline
Sociological Imagination
Theoretical perspectives
Unit-2
Teaching Hours:10
Social Structure
Community, Association and Institution
Status and role
Power and authority
Films: Dor (2006), Prem Rog (1982), Roja (1992)
Unit-2
Teaching Hours:10
Social Structure
Community, Association and Institution
Status and role
Power and authority
Films: Dor (2006), Prem Rog (1982), Roja (1992)
Unit-3
Teaching Hours:15
Culture and Socialization
Culture
Socialization
Conformity and Deviance
Films: Taare Zameen Par (2007)
Unit-3
Teaching Hours:15
Culture and Socialization
Culture
Socialization
Conformity and Deviance
Films: Taare Zameen Par (2007)
Unit-4
Teaching Hours:15
Social Stratification
Sex and gender
Race and Ethnicity
Caste and Class
Films: Lajja (2001), India Untouched: Stories of a People Apart (2007)
Unit-4
Teaching Hours:15
Social Stratification
Sex and gender
Race and Ethnicity
Caste and Class
Films: Lajja (2001), India Untouched: Stories of a People Apart (2007)
Text Books And Reference Books:
Burton, E. (1988 ). Sociology and the feature film. Teaching Sociology 16: 263-271.
Dudrah, R K. (2006). Bollywood: Sociology goes to the Movies. New Delhi: Sage Publications.
Prendergast, C. (1986 ). Cinema Sociology: Cultivating the Sociological Imagination through Popular Film. Teaching Sociology 14: 243-248.
Essential Reading / Recommended Reading
Mills, C. W. (2023). The sociological imagination. In Social Work (pp. 105-108). Routledge.
Evaluation Pattern
CIA 1 10 marks (conducted out of 20 )
CIA 2 10 marks (conducted out of 20 )
CIA 3 25 marks (conducted out of 50 )
Attendance 5 marks
THE141 - THEATRE APPRECIATION (2023 Batch)
Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:3
Course Objectives/Course Description
This course is a participatory practice course, which makes Theatre appreciation applicable to all. It includes different Theoretical, Interactive and Participatory sessions from experts in the cultural industry. It also envisages witnessing live performances and digital performances to enhance the knowledge of the domain, which supports learning with clarity.
This course deals with five strands; Plays, Players, Places, Playgoers, and Performance practice.
Course Outcome
CO1: Able to appreciate the Theatre Art form as a whole.
CO2: Able to analyse and understand the aesthetics of the Theatre Performances.
CO3: Able to appreciate the performer's practices and the audience's reception.
CO4: Able to critically review live and digital Theatre performances.
Unit-1
Teaching Hours:5
Plays
Focus on Author and Texts.
Theatre Plays, Theatre text, What is Plays, Play style, Author, Dramatic text, Play text.
So, here is Talk, Play Reading
Unit-2
Teaching Hours:5
Players
Focus on Acting practices and training.
How the plays can be played by players-who are the Players-Players are nothing but Actors/Performers, all Players are Directors cum Practitioners.
How these players Enact, Perform, Prepare, and how these Players are subjected to Acting training.
Players' concept -Acting, Directing, Design.
Players are playing a play.
So here is a workshop model planning.
Unit-3
Teaching Hours:5
Places
Focus Design concept.
What are the places where the Act happens -different stages, different Theatre, practice, live, video.
How places interact, Act happens, Events take place, What are the different Stage places, and how places connect with the significant aspects of the design; in this liveness, the video presentation will be there to make them understand different kinds of places and events.
Unit-4
Teaching Hours:15
Playgoers
Focus on Audience appreciation and participation of the audience.
Devising plays, Theatre dimension, Performance Devise, Analyse the Process.
How Playgoers or the Audience appreciate, involve, interact and immersively participate in the Theatre practice.
So there we devise practices.
Unit-5
Teaching Hours:10
Performance practice
Focus on Theatre practice and performance.
Where a play or Devised Theatre performance will be done with the Students/ Participants.
Text Books And Reference Books:
Theatre: The Lively Art, 11th Edition By Edwin Wilson and Alvin Goldfarb,2022
Essential Reading / Recommended Reading
Theatre, Brief, 13th Edition,By Robert Cohen, Donovan Sherman and Michelle Liu Carriger,2023
Evaluation Pattern
Evaluation CIAs :2 Hrs
Writing assignments, Live performance watching, and review writing.
Evaluation ESE :3 Hrs
End Semester Exam will be a performance and submission of journals.
THE142 - IMPROVISATION AND DEVISED THEATRE (2023 Batch)
Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:3
Course Objectives/Course Description
lTo gain an understanding of principles andtechniques of improvisation.
lDevelop skills in collaborative script development and performance.
Course Outcome
CO1: Apply an understanding of practical proficiency in executing the fundamental principles of a variety of devising techniques and improvised scene work in rehearsals and project development
CO2: Students will showcase acquired skills through practical performances of devised and improvised live theatre
Unit-1
Teaching Hours:4
Rules of Comedy
Application of comedy rules through scene work, theatre sports, monologues, and play development
Unit-2
Teaching Hours:6
Short Form Improvisation
Concepts of endowment, justification, plot progression, and ensemble/group mind are explored through short form stage scenarios
Unit-3
Teaching Hours:7
Sketch Writing
Concept mining, plot structures, collaborative scripts, and using improvisation as a writing tool within a performance ensemble
Unit-4
Teaching Hours:7
Long Form Improvisation
Students will explore case studies and history of long form improvised performance and practice rehearsing and performing “The Harold” for test audiences
Unit-5
Teaching Hours:6
Devised Theatre Companies and Practices
Case studies of historic and contemporary devised theatre companies, paired with practical experiments in devising through imagery, text, and movement solutions
Unit-6
Teaching Hours:15
Devised Performance Scripts
Research, story development, and improvisation will result in a devised theatrical performance for a public audience that will showcase the tools and skills employed in the previous units
Text Books And Reference Books:
1.Lynn, Bill. Improvisation for Actors and Writers: A Guidebook for Improv Lessons in Comedy. Colorado Springs: Meriwether Publishing, 2004. Print
2.Halpern, Charna and Del Close. Truth in Comedy: The Manual of Improvisation. Colorado Springs: Meriwether Publishing, 1994. Print
3. Playscripts selected by instructor and actors for case study projects
Essential Reading / Recommended Reading
1.Spolin, Viola. Improvisation for the Theater. Evanston, Illinois: Northwestern University Press, 1999. Print
2.Halpern, Charna. Art by Committee: A Guide to Advanced Improvisation. Colorado Springs: Meriwether Publishing, 2004. Print
Evaluation Pattern
Evaluation Pattern: Conducted internally at the departmental level
Assignment 2: Script Submission & Performance of Collaborative Comedy Sketch
Assignment 3: Presentation & Student-Led Training Session from Historic Theatre Collectives
Assignment 4: Actor Showcase Through Live Performances of Original Devised Theatre Pieces
VJE181 - REIMAGINING TECHNOLOGY TOOLS FOR DEMOCRACY (2023 Batch)
Total Teaching Hours for Semester:30
No of Lecture Hours/Week:2
Max Marks:100
Credits:0
Course Objectives/Course Description
This is a course that enables participants to create solutions using technology. There will be a design process to address problems related to democratic processes.
Course Outcome
CO1: Identify a real world problem in the democratic process
CO2: Explain the problems through existing theories
CO3: Use design thinking process to modify and develop technology tools to address
the identified problem
CO4: Write a paper that can be published
Unit-1
Teaching Hours:2
Introduction to Course and Principles of Democracy
Objective: Understand the foundations of democracy, its functioning, and its inherent
challenges.
Topics:
1. Introduction to the course
2. Principles of democracy
3. The role of journalism in democracy
Unit-2
Teaching Hours:2
Understanding Technology and Its Role in Democracy
Objective: Explore how technology tools have been used in democracy, both as a
facilitator and a challenge.
Topics:
1. The role of technology in modern democracy
2. Social media, misinformation, and democracy
Assignment: Case study analysis on technology's role in a selected democratic event.
Unit-3
Teaching Hours:2
Current Technology Tools: An Overview
Objective: An overview of current technology tools used in democratic processes.
Topics:
1. Social media platforms
2. Online polling and voting systems
Unit-4
Teaching Hours:2
Journalism and Technology: Bridging the Gap
Objective: Explore how journalism can leverage technology tools to enhance
democracy.
Topics:
1. Data journalism: An overview
2. The role of AI and ML in journalism
Assignment: Propose a way to leverage a current technology tool to improve
journalistic practices. Test. Demonstrate.
Unit-5
Teaching Hours:2
Design Thinking and Technology Redesign
Objective: Introduction to design thinking and its application to redesign technology
tools.
Topics:
1. Introduction to design thinking
2. The design thinking process: Empathize, Define, Ideate, Prototype, Test
Assignment: Identify a technology tool to redesign using the design thinking process.
Unit-6
Teaching Hours:3
Workshop: Redesigning Technology Tools
Objective: Hands-on experience in redesigning a selected technology tool.
Topics:
1. Apply design thinking to redesign selected technology tools
2. Share redesign proposals
Assignment: Continue work on redesign proposal.
Unit-7
Teaching Hours:4
Workshop: Pitching and Improving Your Design
Objective: Learn to pitch a redesign and take constructive feedback.
Topics:
1. The art of pitching a technology tool
2. Feedback and improvement cycle
Assignment: Implement feedback and finalize redesign proposal.
Unit-8
Teaching Hours:12
Final Presentations and Course Wrap-Up
Objective: Present final redesign proposal and reflection on the course.
Topics:
1. Final presentations
2. Reflection on course learning
3. The future of technology in journalism and democracy
Assignment: Final redesign proposal and reflection paper on the course.
Text Books And Reference Books:
News articles in the form of case studies, conceptually oriented book chapters and journal articles will be shared in class.
Essential Reading / Recommended Reading
News articles in the form of case studies, conceptually oriented book chapters and journal articles will be shared in class.
Evaluation Pattern
Final redesign proposal and reflection paper on the course.
Course Evaluation:
Participation & Engagement: 30%
Assignments: 30%
Final Project: 40%
VJE182 - SOFT SKILLS FOR JOURNALISTS (2023 Batch)
Total Teaching Hours for Semester:30
No of Lecture Hours/Week:2
Max Marks:50
Credits:0
Course Objectives/Course Description
Course Description: This course has been conceptualised in order to equip students with the required soft skills as budding journalists.
SL NO
DESCRIPTION
Upon completion of the course, students will be able to
REVISED BLOOM’S
TAXONOMY (RBT) LEVEL
1
Understand how various soft skills will help them in their journalistic career
L1
2
Identify best practices undertaken by journalists in various cases discussed in the classroom
L2
3
Analyse how journalists make decisions during ethical dilemmas
L3
4
Evaluate how to apply various journalistic skills in the profession
L4
5
Create media content by utilising the journalistic values learnt throughout the course
L5
6
Apply knowledge gained during the course in using page-making software and design news pages
L6
Course Outcome
CO1: Understand how various soft skills will help them in their journalistic career
CO2: Identify best practices undertaken by journalists in various cases discussed in the classroom
CO3: Analyse how journalists make decisions during ethical dilemmas
CO4: Evaluate how to apply various journalistic skills in the profession
CO5: Create media content by utilising the journalistic values learnt throughout the course
Unit-1
Teaching Hours:10
Understanding Journalism 101
We will be watching movies and series to understanding journalistic values.
Unit-2
Teaching Hours:10
Understanding how human values impact storytelling
We will be looking at case studies to understand how values drive better storytelling and how to act in difficult scenarios.
Unit-3
Teaching Hours:10
Entrepreneurship in journalism
We will be looking at how one can become a media producer in the creator economy.
Text Books And Reference Books:
Ethical dilemmas - Case studies
All the president's men
Frost vs Nixon
Spotlight
The Post
Newsroom
Essential Reading / Recommended Reading
Ethical dilemmas - Case studies
All the president's men
Frost vs Nixon
Spotlight
The Post
Newsroom
Evaluation Pattern
Reflections on material watched/read
BBA142A - ADVERTISING AND SALES PROMOTION TECHNIQUES (2023 Batch)
Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:3
Course Objectives/Course Description
The course aims at imparting knowledge on Marketing Management from the perspective of Marketing Communications.Great marketing strategies can be powerful. Every year companies spend approximately $200 billion promoting their products and services – and that’s just in the United States alone! Explore how marketing campaigns, ads, and commercials are brought to life which will lead the exploration of various aspects of Advertising and sales promotion techniques which includes its objectives, classification, creative aspect and functions.
This course introduces students to the concepts and processes of marketing and takes them deeper into the world of marketing.
Course Objectives: This course intends
Describe the history of the advertising industry and its relation to today’s marketplace.
List the roles and responsibilities of various advertising, marketing, and promotions professionals.
Develop students’ understanding and skill in development of communication strategy of a firm, particularly with advertising and sales promotions.
Course Outcome
CO1: Understand fundamental concepts of Advertisement and Sales promotion
CO2: Understand importance of Integrated Marketing Communications strategies
CO3: Explain about creative Process in Advertisement ans Sales Promotion.
Unit-1
Teaching Hours:8
Introduction to Marketing Communication
Meaning, elements, structure, and role of marketing communications. Theories of marketing communication: hierarchy of effects of communication, information processing theories, Marketing Communication Process,communication and attitude formation and change. Key communication terminologies. Miscommunication issues.
Unit-2
Teaching Hours:6
Marketing Communication Strategy
Marketing communication mix. Integrated marketing communication. Formulation of marketing communication strategy. Marketing communication barriers. Communication budgeting issues and methods. Promotion campaign planning and management.
Unit-3
Teaching Hours:6
Advertising
Meaning, elements,Functions, objectives and role of advertising. Evolution of advertising. Types of advertising. Social, ethical and legal issues of advertising.Role of Advertising in 21st Century.
Unit-4
Teaching Hours:8
Creative Process and Methods in Advertising
Creative process and methods. Visualization process and visualizer qualities. Message design: message theme, models, considerations. Message strategies: cognitive, affective, conative, and brand strategies. Advertising appeals. Essentials of a good appeal. Execution frameworks. Use of color in advertising.
Unit-5
Teaching Hours:10
Advertisement Development
Print advertising media: types of media and media choice. Copywriting for print media: types of ad copies. Ad copy objectives and requisites of a good copy. Print copy development process. Print copy elements: choice of headline, sub-heads, body copy, slogan and signature. Layout: functions, qualities of a good layout, layout principles.Television advertising: nature, pros and cons. TVC development: script writing, story board, air-time buying and other considerations. Radio advertising: nature, pros and cons. Producing radio advertisements. Emerging advertisements: internet advertising and ambient advertising. Product placement strategies
Unit-6
Teaching Hours:7
Sales Promotions
Scope and role of sales promotions. Reasons for the increased use of sales promotions. Consumer-oriented sales promotion methods: objectives and tools of consumer promotions. Trade-oriented sales promotions: objectives,tools and techniques to boost sales.
Text Books And Reference Books:
Core Text:
Belch George and Michael Belch, Advertising and Promotion, Tata McGraw Hill.
William Wells, John Burnet, and Sandra Moriarty, Adverting Principles and Practice, Prentice Hall of India.
Essential Reading / Recommended Reading
Reference Books:
Jaishri Jethwaney and Shruti Jain, Advertising Management, Oxford University Press.
K. D. Koirala, Marketing Communications, Buddha Publications.
Advertising, Sales and Promotion Management, S.A.Chunawalla, Himalaya.
Advertising Management, Jethwaney, Jain, Oxford.
Evaluation Pattern
Assessment:
Components of assessment
Components
CIA I
CIA II
CIA III
Attendance
Marks
20
20
50
5
Weightage
50%
50%
50%
100%
Total
10
10
25
5
BBA142G - GROUP AND TEAM EFFECTIVENESS (2023 Batch)
Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:3
Course Objectives/Course Description
The success of organizations is predominantly determined by the effectiveness of their people resources. To succeed in this global competition, organizations must build high-performing teams. The core of building high-performing teams is to understand team dynamics and build collaboration within teams, between teams and work as a team of teams. The course will enable the students to understand the nuances of team dynamics, experience the power of synergy working as a team and collaborate effectively for the benefit of personal, organizational and societal growth.
The course aim at
To facilitate a better understanding of the group and the phase of group development
To provide a deeper understanding of team dynamics and qualities of being a good team player.
To learn to resolve team conflicts and build synergy.
Build trust, offer constructive feedback, coach and mentor others.
To inculcate the spirit of working as a team player.
Course Outcome
CO1: Define the concept of groups and stages of group development.
CO2: List the nuances of working as a team and the qualities of a good team player.
CO3: Build teams, achieve synergy and resolve team conflicts.
CO4: Analyze and offer constructive feedback, coaching and mentoring.
CO5: Choose to collaborate effectively and work as a team
Unit-1
Teaching Hours:9
Understanding Group Dynamics
Concept of Groups, Types of Groups, Reasons People Join Groups, Phases of Group Development, Group Cohesiveness, Group Think, Group Decision Making, Techniques.
Unit-2
Teaching Hours:9
Managing Teams
Concept of Team, the Significance of working as a Team, the Difference between Work Groups and Work Teams, Types of Teams, Team Effectiveness, Qualities of a good Team Player, and Self-Managed Teams
Unit-3
Teaching Hours:9
Team Building
Concept of Team Building, Barriers to Team Building, Resolving Team Conflicts, Achieving Synergy through Teamwork.
Unit-4
Teaching Hours:9
High Performing Teams
Building Trust and Credibility, Constructive Feedback, Coaching and Mentoring.
Unit-5
Teaching Hours:9
Experiential Learning
Bonding, Team Building, Trust Building, Team Competitive Games, Group Dynamics, Identifying High Performing Teams and Achieving Team Effectiveness
·Leadership: Enhancing the lessons of experience by Hughes, R.L., Ginnett, R.C., & Curphy, G.J. (2019), 9th Edition, McGraw Hill Education, Chennai, India.
Marks for attendance will be addedd as per University policy.
BLS144 - PRINCIPLES OF AYURVEDA (2023 Batch)
Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:3
Course Objectives/Course Description
This course is an introduction to Ayurveda, the traditional Indian system of medicine. The course covers topics such as the history and philosophy of Ayurveda, principles of Ayurvedic diagnosis and treatment, and the use of Ayurveda in maintaining health and preventing disease. Students will also learn about the role of Ayurveda in contemporary medicine and the current state of Ayurvedic research.
Course Outcome
CO1: Understand the history and philosophy of Ayurveda.
CO2: Identify the basic principles of Ayurvedic diagnosis and treatment
CO3: Apply Ayurvedic principles in maintaining health and preventing disease
CO4: Evaluate the role of Ayurveda in contemporary medicine
Unit-1
Teaching Hours:12
Introduction to Ayurveda
History and philosophy of Ayurveda
Basic principles of Ayurveda
Doshas and their functions
The importance of digestion in Ayurveda
Unit-2
Teaching Hours:11
Ayurvedic Diagnosis and Treatment
Pulse diagnosis in Ayurveda
Ayurvedic herbs and their uses
Ayurvedic therapies, including Panchakarma
Yoga and Ayurveda
Unit-3
Teaching Hours:11
Ayurveda for Health and Wellness
Ayurvedic diet and nutrition
Ayurvedic lifestyle practices
Ayurvedic approaches to mental health
Ayurveda and women's health
Unit-4
Teaching Hours:11
Ayurveda in Contemporary Medicine
The role of Ayurveda in integrative medicine
The regulation of Ayurvedic products and practices
The current state of Ayurvedic research
The future of Ayurveda
Text Books And Reference Books:
Lad, V. (1998). The complete book of Ayurvedic home remedies. Harmony.
Frawley, D., & Ranade, S. (2001). Ayurveda, nature's medicine. Lotus Press.
Essential Reading / Recommended Reading
Sharma, H. (2011). Ayurvedic healing: A comprehensive guide. Singing Dragon.
Svoboda, R. (1999). Prakriti: Your Ayurvedic constitution. Lotus Press.
Evaluation Pattern
·Attendance and Class Participation- 10%
·Midterm Examination- 30%
·Review paper/Research Paper- 20%
·Seminar presentation – 10%
·Final Examination - 30%
CHE141 - CHEMISTRY IN ACTION (2023 Batch)
Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:3
Course Objectives/Course Description
This course deals with the abundance of elements on earth and in biological systems and their inevitable role in the functioning of the living systems and the universe
This course highlights the chemistry in action in drug usage, detection of disease, infection, drunken drive, in metal extraction process, in working principle of home appliances, in recreation, in archaeology, and in human system
This course deals with the application of chemistry in forensics
This course emphasis the need for sustainable energy and environment.
This course is intended to
Evoke an understanding on the inevitable role of chemistry in biological system as well as the environment
Make students appreciate chemistry in action in different fields of application and in daily life
Create an awareness regarding need for sustainable energy and environment.
Course Outcome
CO1: Gains understanding on the inevitable chemistry in action in biological system
CO2: Gains understanding on the abundance of different elements and their action in biological system and in the universe
CO3: Able to practice the principles of sustainable chemistry and proper usage of energy in daily life
Unit-1
Teaching Hours:5
Distribution of elements on Earth and in living systems
Natural abundance of elements, Elemental composition of human body.
Sodium chloride a common and important ionic compound- hydrated salts and their applications (cement).
Eg.Alums, plaster of paris- 1 hr (asynchronous)
Unit-2
Teaching Hours:6
Carbon atom: The building block of life
Carbon based molecules in Biological systems-proteins, nucleic acids, carbohydrates, fats. Carbon cycle,
Changes in carbon cycle. Allotropes of carbon-2 hr (asynchronous)
Unit-3
Teaching Hours:5
Design in molecules
Molecules and perception- the molecular basis of smell and taste.
The design in light and
Fire- (synchronous)
The versatile molecule: water.
The design in oxygen-
(asynchronous)
Unit-4
Teaching Hours:5
Common drugs including drugs of abuse
Classification of drugs and their effects.
1. Paracetamol
2. Ibuprofen
3. botox
4. chloramphenicol (synchronous)
5. cocaine, 6. Cannabis (asynchronous)
Unit-5
Teaching Hours:5
Chemistry of Atmosphere
Phenomena in the outer layers of atmosphere, Depletion of ozone in the stratosphere,
volcanoes, The greenhouse effect, Photochemical smog (synchronous)
Acid rain, Indoor pollution(asynchronous)
Unit-6
Teaching Hours:4
Out of Oxygen
Industrial, commercial, medical and scientific applications of oxygen-Steel making, in rocket
engines, water and waste treatment processes.
Oxygen crisis-Does the earth run out of oxygen. Burning oil, coal, gas, wood or other organic materials, the O2 we breathe, to break carbon-hydrogen bonds and release energy. Combustion, carbon dioxide. The concept of oxygen bar- (synchronous)
Unit-7
Teaching Hours:5
Chemistry in Daily Life
Breath analyser, metals from sea, microwave ovens-dipole moments at work. Ice skating,
desalination-reverse osmosis. Determining the age of artifacts.
(synchronous)
Haemoglobin, pH of blood.
antacids and pH balance in stomach. How an egg shell is made ?- (asynchronous)
Unit-8
Teaching Hours:2
Chemical Mysteries
Who killed Napolean-Arsenic poisoning, Marsh test for arsenic.
Gold finger printing by mass spectrometry
Unit-9
Teaching Hours:5
Future Chemistry
What is in store for the near future, Energy and environment Energy production and energy
utilization.
The nature of energy and types of energy. (synchronous)
Radioactivity-Demand for energy (asynchronous)
Unit-10
Teaching Hours:5
Green Chemistry
Waste minimization, design of safer and more efficient processes for waste management.
waste management (synchronous).
Sustainable Chemistry. (asynchronous)
Text Books And Reference Books:
[1] Nina Morgan Chemistry in Action: The Molecules of Everyday Life, 1 st ed, Oxford
University Press, 1995.
[2] John T. Moore Chemistry for Dummies 1 st ed. For Dummies, 2002.
Essential Reading / Recommended Reading
[3] Raymond Chang, Chemistry. 8 th ed, Mc Graw Hill, 2002..
[4] Kirpal Singh Chemistry in Daily Life, 2 nd ed Prentice-Hall of India Private
Limited, 2008.
Evaluation Pattern
1.CIA -1 ………………………. 25Marks
2.Mid-term Test (CIA-2)………………………25 Marks
3.End-semester examination …………………50 Marks
TOTAL100 Marks
COM149 - INVESTMENTS AND TRADING STRATEGIES (2023 Batch)
Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:3
Course Objectives/Course Description
The course provides basic knowledge of investment alternatives available for individuals and outlines the functioning of primary and secondary markets. It also focuses on giving exposure to students on stock market trading and strategies.
Course Outcome
CO1: Understand the various investment options available to investor.
CO2: Apply various techniques used by professionals for analyzing and valuing investment options.
CO3: Make a good investment plan.
CO4: Analyze past price movement of securities and predict future price movement.
CO5: Understand the trading strategies in both stock and derivatives segments of trading
Unit-1
Teaching Hours:7
Introduction to Investment
Investment meaning- definitions- Investment v/s speculation- Investment process- investment categories- characteristics of investments- objectives of investments- types of investors- Hedging- Financial instruments – Risk and Return – Introduction to Portfolio Management
Unit-2
Teaching Hours:7
Capital Market in India
Indian Market-overview – players-participants and stock exchanges – Primary and Secondary market – SEBI and its functions - Functioning of stock exchange in India – stock market index
Unit-3
Teaching Hours:7
Trading in Secondary market
Terms relating to trading in cash market – stock market indices – stock symbols - Types of order – market order – limit order – stop loss order – stop limit order – trailing stop order - Method of placing an order- Inter day and intraday trading in cash market
Unit-4
Teaching Hours:8
Fundamental Analysis
EIC analysis- Economic analysis- tools for economic analysis- Industry analysis- standard industrial classification- tools for industry analysis- quantitative industry analysis- company analysis- tools for company analysis.
Unit-5
Teaching Hours:8
Technical Analysis
Meaning of Technical analysis and basic principles of technical analysis- Trends and Chart patterns -Eliot wave theory - Dow Theory, support and resistance level - different types of Charts - Mathematical indicators and Market indicators. Fundamental Vs technical analysis.
Unit-6
Teaching Hours:8
Derivatives market
Introduction to Derivatives Trading – Terms relating to Derivatives – Types of Derivatives – Forward – Future – Option – Swap – Derivative markets in India – stock exchanges trading derivative instruments.
Text Books And Reference Books:
Punithavathy Pandian (2021). Security analysis and portfolio management Vikas publishing house Pvt Ltd.
Essential Reading / Recommended Reading
Bhalla, V. (20188). Investment Management. New Delhi: Sultan Chand Publications
John C Hull, (2018), Options, future & Other Derivatives, Pearson edition
websites - bseindia.com; nseindia.com; moneycontrol.com etc.
Evaluation Pattern
Assessment Component
Description
Weightage
CIA I
Google class room MCQs
One-hour duration. Units 1 and 2.
20%
CIA II
Group Assignment/Project
25%
CIA III
Online Exam - ESE
MCQ test based on Case study analysis -
conducted online using google classroom
50%
Attendance
5%
Total
100%
COM151 - DIGITAL MARKETING (2023 Batch)
Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:3
Course Objectives/Course Description
This Course aims to help learners build Online business strategies through Digital Marketing. The course provides conceptual knowledge on basics of marketing, fundamentals of Digital Marketing, subject related jargons and application of marketing in an online platform; it also enables an understanding of optimization a website through SEO; and attraction traffic through Google AdWords campaigns as well as social media campaigns. The course ensures to provide working knowledge of tools such as Google AdSense; Google Ad creation; Blog creation, embed Google Analytics in a webpage or in a blog to understand the performance of the online business, its ads, its traffic and to plan online business strategies.
Course Outcome
CO1: Recall the concepts of Digital marketings
CO2: Apply digital marketing tools and gain insights on analytical tools
CO3: Evaluate different marketing strategies
CO4: Design marketing strategies for customized goods and services
Unit-1
Teaching Hours:12
Unit 1: Basics of Digital marketing
Introduction to basics of marketing - Marketing v/s Sales - Marketing Mix – Strategic Flow for Marketing Activities - Digital Marketing Fundamentals – subject related jargons of Digital Marketing, Future of Digital Marketing-Trends and innovations in digital marketing,
Unit-2
Teaching Hours:12
Unit 2: Search Engine Optimization (SEO) and Search Engine Marketing
Search Results & Positioning, Benefits of Search Position, Stakeholders in Search, Mechanics of Search, On-Page Optimization -The SEO Process - Keyword Research and analysis, Research Tools & Selection of keyword - Content Updates based on the keyword,. On-page and off-page optimization techniques, Local SEO strategies, Overview of search engine marketing, Creating effective ad copy and landing pages, Measuring and analyzing campaign performance. Introduction to Content Marketing, Developing a content marketing strategy, Creating high-quality and engaging content, Measuring and analyzing content marketing performance
Unit-3
Teaching Hours:7
Unit 3: Implementing and managing advertisement campaign through Google AdSense
Introduction to online advertisement – various types of online advertisement – creation of Google Ad step by step through Google AdSense - Meaning and introduction to PPC, Strengths of Pay Per Click - Landing Pages, Campaign Management- Conversion Tracking- Conversion Metrics - CPA, CTR.
Unit-4
Teaching Hours:7
Unit 4: Social Media Marketing
Introduction to social media, role of social media in marketing success, Sentimental analysis, Hash-tags, Face book Campaign, LinkedIn Campaign, YouTube advertising, Managing social media accounts and pages, Paid advertising on social media platforms, Measuring and analyzing social media performance
Unit-5
Teaching Hours:7
Unit 5: Data driven decision making using analytics and insights
Introduction to analytics and tools such as Google Analytics and Adobe’s site catalyst, Measuring and analyzing campaign performance, Role of analytics in marketing campaigns. Developing reports and presenting insights to stakeholders
Text Books And Reference Books:
Kingsnorth, S. (2022). Digital Marketing Strategy: An integrated approach to online marketing. Kogan Page
Essential Reading / Recommended Reading
·Nargundkar, R., & Sainy, R. Digital Marketing: Cases from India. Notion Press.
Evaluation Pattern
CIA I: OBJECTIVE TYPE TEST: The first CIA involves an MCQ test in the Google Classroom consisting of questions from the first two units. The exam duration will be of twenty minutes.
CIA II: CASE STUDY ASSIGNMENT: A case study will be assigned related to the topics covered in the second and third units of the syllabus.
CIA III: WRITTEN EXAMINATION
CSC155 - USER DESIGN EXPERIENCE (UX) (2023 Batch)
Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:3
Course Objectives/Course Description
The UXD course provides insight details about user experience design. In this course, students will learn the core principles of visual design, including building storyboards, choosing color schemes, and visualizing the ideal user interface to improve the user experience. This course will help to create intuitive and great-looking software products.
Course Outcome
CO1: Describe design principles.
CO2: Demonstrate impactful visual design and color concepts.
CO3: Apply design principles and skills for design prototypes.
CO4: Design an intuitive design for software products.
Unit-1
Teaching Hours:9
Introduction
HCI-Human computer Interaction-Fundamentals of Design-people and design-Visual Design-overview -the difference between visual & UI/UX, UI design trends, Roles of a UI designer, UI UX process-UX- UX terminologies-elements-layers-roles-user centered vs. value-centered design-usertypes.
User Experience Design-Charts and User Pathway -Information Architecture-Wireframes-Prototype-User Research-Scenarios
Unit-4
Teaching Hours:9
Voice user experience design
Introduction- a brief history of VUIs- What is VUI design? -Chatbots.Basic Voice user experience design principles-Designing for mobile devices versus IVR systems-Conversational Design-Error Handling-Personas, Avatars, Actors and video games-Speech Recognition Technology-Advanced Voice User Interface Design-User testing for VUI.
Unit-5
Teaching Hours:9
Case Studies
Case studies- Web-Mobile-product interaction-Mock-ups-Designing Wireframes-Learn through cheat-sheets
This course aims to provide knowledge of the fundamental differences between genders from economic, biological, political, , psychological and feminist perspectives. It also provides the necessary analytical tools to analyze differences in bargaining positions of men and women within households alongside explaining consequences of marriage , women’s education, health, career choices and wellbeing. The course also examines developmental outcomes from a gendered lens.
Course Outcome
CO1: Demonstrate an understanding of the various disciplinary perspectives from which gender differences could be analysed such as the biological, the economic, the psychological or the feminist perspectives
CO2: To understand different gender inequality index
CO3: Critically evaluate ways by which women could be empowered with a focus on public policy
Unit-1
Teaching Hours:15
Introduction to Gender and Development
Basic concepts and subject matters. Gender statistics and System of gender inequality- - Impact of Economic Growth on Gender Equality -Gender Differences in Incomes, education, health and labour market- Women’s Contribution to GDP - Estimation of Women’s Unpaid Work. . Impact of Globalization on Gender Status- Globalization of the World Economy and Gender Status
Unit-2
Teaching Hours:15
Economic Growth and Gender Equality
Gender Equity Index - Gender Inequality Index of UNDP - Gender Status Index - Gender in Human Development - Gender Development Index - Gender Empowerment Measure - Gender in Social Development Indicators - the OECD Social Institutions and Gender Index (SIGI). –
Unit-3
Teaching Hours:15
Gender Development and Mainstreaming Initiatives in India
Women’s Empowerment in India-Gender Inclusive Planning -Role of Institutions in Gender Mainstreaming - Gender Sensitization of institutions and policies - Mainstreaming Gender into Development Policies - Rights Based Approach to Gender Development.
Text Books And Reference Books:
1) Eswaran, M (2014), Why Gender Matters in Economics, Princeton University, Princeton and Oxford
2) Joyce P. Jacobsen (2020), Advanced Introduction to Feminist Economics, Edward Elagar Publishing
3) Time use survey report 2019, Government of India
4) Agarwal, B., & Bina, A. (1994). A field of one's own: Gender and land rights in South Asia (No. 58).Cambridge UniversityPress.
5) Klasen S. (2006) UNDP’s Gender-Related Measures: Some Conceptual Problems and Possible Solutions, Journal of Human Development and Capabilities 7 (2), pp.243-74
Essential Reading / Recommended Reading
1. Klasen S. (2006) UNDP’s Gender-Related Measures: Some Conceptual Problems and Possible Solutions, Journal of Human Development and Capabilities 7 (2), pp.243-74
2.Book chapter: Kabeer Naila, Benevolent Dictators, Maternal Altruists and Patriarchal Contracts: Gender and Household Economics, Chapter 5 in Reversed Realities: Gender Hierarchies in Development Thought
Evaluation Pattern
CIA 1 A and B for 30 marks
CIA 2 A and B for 20 marks
ENG182-2 - DEVELOPING ACADEMIC SKILLS - II (2023 Batch)
Total Teaching Hours for Semester:30
No of Lecture Hours/Week:2
Max Marks:50
Credits:2
Course Objectives/Course Description
This course introduces the learners to six important areas: Principles of Writing, Features of Writing, Essay Organization, Précis Writing, Academic Presentation and Research Writing. The course design gives more weightage to productive skills based on their rudimentary receptive skill acquisition occurred in semester one. The participants of this course will exercise their textual scholarship and translate their areas of interest into meaningful writing. This course directs the learners to produce basic academic presentations which should be career-oriented and of social relevance. Bloom’s taxonomy of knowledge, comprehension, application, analysis, evaluation and synthesis becomes the substructure of this course instruction.
Objectives
•To acquire critical and creative thinking
•To develop the taste for theory of knowledge
•To be aware of professional and research driven presentation skills
•To apply the mechanics in academic writing skills
•To use research skills to take a position in writing (writing a paper or presentation)
Course Outcome
CO1: Different approaches to knowledge, critical and creative bent of mind, lead to a content-based investigation. Integration of problem-based learning and need-based learning
CO2: Working knowledge of the different purposes of writing: persuasive (argumentative), analytical, and informative writings, paving the way for research-based reading and writing
CO3: Awareness of academic presentation with conceptual clarity and leading to informed stances in writing
Unit-1
Teaching Hours:2
Introduction to Academic Writing
Principles of Academic Writing
Features of Academic Writing
Unit-2
Teaching Hours:5
Essay Organisation
Anchoring the context
Building Thesis
Topic Sentences
Taking a position
Organising ideas
Developing Paragraphs
Types of essay-Formal (Expository and persuasive) and Informal Essays
•Features of a Good Précis/ Techniques involved in Précis writing
•Step in Précis Writing/Précis in the making
•Writing a Précis of a given passage
•Précis of Correspondence
•Précis of Speeches
Unit-5
Teaching Hours:6
Academic presentation
•Starting a Presentation;
•Presentations – signposting;
•Presentations – Survival Language;
•Stating your purpose;
•Describing change – verbs;
•Describing change – adjectives;
•Describing change – giving figures;
•Commenting on visuals
•Dealing with questions
•Cause and effect
Unit-6
Teaching Hours:8
Research Skills Research Writing
•What is research
•Importance of Research
•Primary and Secondary Research
•Research Methodology
•Introduction to MLA
•Introduction to APA
•Plagiarism
•Abstract
•Literature Review
•Annotated Bibliography
•Writing Introductions, chapters and conclusions
Unit-7
Teaching Hours:2
Application
(Self Study Learning, Portfolio Building, teaching on Formative and Summative assessment mode, Problem Based Learning modules and project Submission)
(Textual reading, Types of essays, Exemplars for all the areas and varied areas of interest in writing and reading will be part of self study learning)
Text Books And Reference Books:
1.Langan, J. (1995). English Skills With Reading (3rd Ed.). McGraw Hill. New York.
2.Osmond, A. (2013). Academic Writing and Grammar for Students. Sage. Los Angeles.
3.Robitaille, J. and Connelly, R. (2002). Writer’s Resource: From Paragraph to Essay. Thomson Heinle. Australia.
Essential Reading / Recommended Reading
1.Langan, J. (1995). English Skills With Reading (3rd Ed.). McGraw Hill. New York.
2.Osmond, A. (2013). Academic Writing and Grammar for Students. Sage. Los Angeles.
3.Robitaille, J. and Connelly, R. (2002). Writer’s Resource: From Paragraph to Essay. Thomson Heinle. Australia.
Evaluation Pattern
The participants will take part in Formative Assessment mode. It aims at the learners’ teaching-learning process. A series of mini feedback driven practices and tasks plays a crucial role to measure their grasp of content, its application and performance. Maintaining Portfolio, Mini Project Submission, Self-paced or Time based Skill Specific Online Courses, Conceptual Presentation on Certain Areas of Interest
So the evaluation would include portfolio submissions for all the three CIAs and the End Semester
EST102-2 - INTRODUCTION TO LANGUAGE STUDIES (2023 Batch)
Total Teaching Hours for Semester:60
No of Lecture Hours/Week:4
Max Marks:100
Credits:4
Course Objectives/Course Description
Course Description
This course is designed to create a foundational knowledge in language and linguistics. It introduces the students to the theories of the origin, features and development of language, including the sound patterns of language. This course delves further into discussing the key concepts of language and history, language and society, language and brain, and to the politics of language.
Course Objectives
●To introduce the core concepts of Language and Linguistics
●To develop intellectual skills that are essential for advanced degrees in the discipline.
●To understand the fundamental theories of language, language origin, phonetics, historical linguistics, psycholinguistics, sociolinguistics and politics of language.
Course Outcome
CO1: The Students will be able to - Explain the basic concepts of language and linguistics research
CO2: Familiarize with the features of Human Language
CO3: Develop intellectual skills essential for advanced degrees in the discipline
CO4: Acquire the technical vocabulary and theoretical tools of the field, necessary to comprehend linguistic research
Unit-1
Teaching Hours:6
Language and Linguistics
This unit will introduce the students to language as a discipline in terms of its evolution and features.
●Introduction
●Origin of language
●Design Features of language
●Animal Communication
●Arbitrariness
●Competence and Performance
Unit-2
Teaching Hours:8
The Origins of Language
This unit will introduce the students to the various theories and debates on the origin of language.
●Divine source
●Onomatopoeia
●Social interaction
●Physical adaptations
●Lowering of larynx
●Language gene
Unit-3
Teaching Hours:10
Sound systems of language
Thisunit introduces students to phonetics and the speech sounds of world languages.
●The study of speech sounds
●Speech organs
●Glottis and voicing
●Consonants and vowels of languages
●Place of articulation
●Manner of articulation
●IPA chart
●Vowel chart
●Suprasegmentals
●Cardinal vowels
Unit-4
Teaching Hours:8
Language history
This unit will introduce students to historical linguistics. Theories of language change will be discussed.
●Family tree
●Major language families of the world
●Major language families in India
●Language change
●Comparative reconstruction
●Cognates
●Endangered languages
●Language documentation
●Language death
Unit-5
Teaching Hours:8
Language and brain
This unit will introduce students to theories on first language acquisition, linguistic knowledge and language disorders.
●Language acquisition device
●Innateness hypothesis
●The critical period
●Localization
●Slips and tips phenomena
Unit-6
Teaching Hours:10
Language and society
This unit will introduce students to sociolinguistics. Theories on the social, cultural and regional aspects of language will be discussed.
●Standard language
●Dialects and accent
●Diglossia
●Social class and speech style
●Pidgins and creoles
●Speech accommodation
●Registers, jargon, slang
●Prestige and power
●Kinship terms
●Language and gender
●Linguistic relativity
●Language variation
Discourse analysis
Unit-7
Teaching Hours:10
Politics of Language
This unit will introduce the students to the political role of languages in societies and explore the concepts of the politics of languages and the language of politics.
●Language and Identity
●Politics of standardization
●Language movements
●Hate speech
●Language planning and policy
●Political discourse
●Propaganda
Text Books And Reference Books:
Abercrombie, D. (1967). Elements of General Phonetics. Edinburgh: Chicago, Aldine Pub. Co.
Akmajian, A., R.A. Demers, A.K. Farmer, & R.M. Harnish. (2001). Linguistics: An Introduction to Language and Communication. Cambridge, Massachusetts: The MIT Press.
Balasubramanian, T. (1981). A Textbook of English Phonetics to Indian Students. Macmillan
Eckert, P. (1983). The paradox of national language movements. Journal of Multilingual & Multicultural Development, 4(4), 289-300.
Fairclough, N. (2013). Critical discourse analysis. In The Routledge handbook of discourse analysis (pp. 9-20). Routledge
Essential Reading / Recommended Reading
Brown, G., Brown, G. D., Yule, G., Brown, G. R., & Gillian, B. (1983). Discourse analysis. Cambridge university press.
Chomsky, N. (1959). "A Review of B. F. Skinner's Verbal Behavior". Language. 35 (1): 26–58.
Chomsky, N. (1975). Reflections on Language. New York: Pantheon Books.
Crystal, D. (1998). Language Play.London: Penguin.
Crystal, D. (2000). Language Death. Cambridge University Press.
Crystal, D. (2001). Language and the Internet. Cambridge University Press.
Crystal, D. (2004). The Language Revolution. Cambridge: Polity Press
Crystal, D. (2006). The Fight for English. Oxford: Oxford University Press.
Crystal, D. (2006). How Language Works: How Babies Babble, Words Change Meaning, and Languages Live or Die. London: Penguin.
Crystal, D. (2008). Txtng: The Gr8 Db8. Oxford: Oxford University Press.
.
Fromkin, V et al.(2013). An Introduction to Language. Melbourne: Cengage Learning.
Harris, M. (1992). Language Experience and Early Language Development: From Input To Uptake. UK: Psychology Press.
Hockett, C.F. (1958). A Course in Modern Linguistics. The Macmillan Company: New York.
Lenneberg, E. (1967). Biological Foundations of Language. New York: Wiley.
Pinker, S. (2007). The Language Instinct: How the Mind Creates Language (P.S.). Harper Perennial Modern Classics.
Evaluation Pattern
Examination & Assessment
CIA I - 20 Marks
1. A class test based on the text
2. Essay on concepts and its application
3. A book/film/media review
CIA III - 20 Marks, the students can be asked
1. To prepare group presentations on topics relevant to the units
2. To put up an exhibition/display of
MSE - 50 Marks - Centralized Exam
(5 out of 7) x 10=50 Marks
ESE - 50 Marks - Centralized Exam
(5 out of 7) x 10=50 Marks
EST201-2 - POETRY AND PROSE (2023 Batch)
Total Teaching Hours for Semester:60
No of Lecture Hours/Week:4
Max Marks:100
Credits:4
Course Objectives/Course Description
Course Description: This course offers an understanding to locate poetry and prose under the various literary movements studied. This also enhances a literature graduate’s understanding of the various forms of poetic and prose expressions. An analytical and critical understanding of how these forms are used in various literatures in English and their evolution over time. This course also offers insights into literary expressions as satire, protest and reactions to various socio-political incidents in history. Contemporary popular culture has also modified these forms to suit their expressions and aesthetics.
Course Objectives:
This course aims to
Understand poetic expressions and prose deliberations as an artistic expression
develop analytical and critical reading strategies of the forms of poetry and prose
enhance students to understand texts from multiple perspectives.
acquire a literary vocabulary to read and write academic essays on the poetic and prose forms.
Course Outcome
CO1: Students will be able - to articulate and analyze prose and poetry critically
CO2: to apply multiple textual analysis to the forms
CO3: to analyze texts from the contexts
CO4: to write academic essays using the acquired literary vocabulary
Unit-1
Teaching Hours:10
The Epic form
The Epic form
What is an Epic?
(Definition and various kinds of Epic)
Origin and Characteristics of an Epic
(Illustrated with The Epic of Gilgamesh, Greek and Latin Epics, Old Germanic Epics, Spenserian Epics).
Literary Examples
Homeric Greek Epic- Excerpts from IIliad
Indian Epic- Excerpts from TheMahabharata
English Epic- Excerpts from Paradise Lost
Unit-2
Teaching Hours:10
The Elegy, The Ode, The Ballad
The structure, form and contexts of elegies
Types of elegies
Ovid (translated by Christopher Marlowe) Elegy 5
John Milton - “Lycidas”
Walt Whitman – “When Lilacs Last in the Door-Yard Bloomed”
Rainer Maria Rilke – “Duino Elegies” (any two)
The orality and the accompaniment of a ballad form
Old English and Germanic Ballads
Walter Scott “Eve of St. John”
Goethe “Erlkonig” (Translated Elfking)
The Odes and its types
Dorian/Pindaric and the regular odes – three sections
Sappho – excerpts from “Ode to Aphrodite” (Fragment 1),
Thomas Gray – “The Bard- A Pindaric Ode”
Horatian Odes – Personal, breakaway from Pindar
Alexander Pope - “Ode on Solitude”
Andrew Marvell- “An Horatian Ode upon Cromwell’s Return from Ireland” (excerpts)
Irregular Odes – Different from Pindaric and Horatian Odes
Allen Tate – “Ode to the Confederate Dead” (excerpts)
John Keats – “Ode on a Grecian Urn”
Unit-3
Teaching Hours:10
The Sonnet and other forms
The forms, structure and the kinds of Sonnets
The Petrarchan and the English forms of sonnets
Shakespeare – Sonnet 18 (Shall I compare…)
William Wordsworth – “London”
John Milton – “On His Blindness”
Vikram Seth – “Golden Gate” (any two illustrations)
The Villanelle
The poetic form
Dylan Thomas- “Do not go gentle into that good night”
Free Verse as a Modern form
Poems in free verse (vers libre)
Emily Dickinson “Come Slowly, Eden”
Langston Hughes “Harlem”
The Haiku as a Japanese form
Brief History and characteristics of the Haiku
Problems of translating the structure
Illustration from Kobayashi Issa – “All the Time I pray to Buddha”, “A Huge Frog and I”
Haiku beyond Japan – influence on poets like Ezra Pound
“In a station of the metro”
Unit-4
Teaching Hours:10
Prose - Essay
The forms, structure, and the kinds of prose
Non-fiction
Essay
Francis Bacon - Of Great Place
Oliver Goldsmith - Citizen of the World
Charles Lamb - Dream Children: A Reverie
Mark Twain - Taming the Bicycle
Unit-5
Teaching Hours:10
Famous Speeches
Chief Seattle’s Speech of 1894
Abraham Lincoln - Gettysburg Address
Jawaharlal Nehru - Tryst with Destiny
Unit-6
Teaching Hours:10
Biography
Zora Neale Hurston - Barracoon: The Story of the Last “Black Cargo”
Excerpts from Into the Wild - Jon Krakauer
Excerpts from The Diary of a Young Girl - Anne Frank
Text Books And Reference Books:
Homeric Greek Epic- Excerpts from IIliad
Indian Epic- Excerpts from TheMahabharata
English Epic- Excerpts from Paradise Lost
Ovid (translated by Christopher Marlowe) Elegy 5
John Milton - “Lycidas”
Walt Whitman – “When Lilacs Last in the Door-Yard Bloomed”
Rainer Maria Rilke – “Duino Elegies” (any two)
Walter Scott “Eve of St. John”
Goethe “Erlkonig” (Translated Elfking)
Dorian/Pindaric and the regular odes – three sections
Sappho – excerpts from “Ode to Aphrodite” (Fragment 1),
Thomas Gray – “The Bard- A Pindaric Ode”
Alexander Pope - “Ode on Solitude”
Andrew Marvell- “An Horatian Ode upon Cromwell’s Return from Ireland” (excerpts)
Allen Tate – “Ode to the Confederate Dead” (excerpts)
John Keats – “Ode on a Grecian Urn”
Shakespeare – Sonnet 18 (Shall I compare…)
William Wordsworth – “London”
John Milton – “On His Blindness”
Vikram Seth – “Golden Gate” (any two illustrations)
An Introduction to the Social History of England by A.G. Xavier
Evaluation Pattern
Examination & Assessment
CIA I - 20 Marks
1. A class test based on the text
2. Essay on concepts and its application
3. A book/film/media review
CIA III - 20 Marks, the students can be asked
1. To prepare group presentations on topics relevant to the units
2. To put up an exhibition/display of
MSE - 50 Marks - Centralized Exam
(5 out of 7) x 10=50 Marks
ESE - 50 Marks - Centralized Exam
(5 out of 7) x 10=50 Marks
JDM101-2 - INTRODUCTION TO DIGITAL CULTURE (2023 Batch)
Total Teaching Hours for Semester:60
No of Lecture Hours/Week:4
Max Marks:100
Credits:4
Course Objectives/Course Description
Who or what are we referring to when we speak of digital, virtual, and online realms? How does our understanding of humans, culture, bodies, politics, art, and life itself change when viewed through the lens of binary code? The purpose of this course is to examine the cultural and human-centered aspects of the digital world. The course will investigate new ways of comprehending digital technologies and social media, which have altered the course of human history. From social media activism to video games like Second Life and the portrayal of cyborgs, the course will delve into digital worlds to explore the diverse cultural, political, economic, and ethical issues that arise from a renewed interest in them. Additionally, learners will explore the use of digital resources and their potential applications in the humanities field.
Course Outcome
CO1: Understand and explain various terms and concepts linked to the realm of digital culture
CO2: Demonstrate how digital technologies can both limit and facilitate cultural manifestationsCO4: Research and analyse the cultural implications of networked interactions of human beings
CO2: Demonstrate how digital technologies can both limit and facilitate cultural manifestations
CO3: Engage in contemporary debates that evaluate the implications of digital culture
C04: Research and analyse the cultural implications of networked interactions of human beings
Unit-1
Teaching Hours:18
Prelude to Digital Culture
1. Concepts- digitization, digital media, digital information, digital divide, dark web
2. Concepts- digital humanities, text mining, data analysis & visualization, digital ethnography
Digital economy: Prosumption, e-commerce, money transfer apps, digital currency, blockchain
Unit-4
Teaching Hours:15
Case Studies
Case Studies: Arab spring, paradise papers, occupy wall street
Case Studies: #Metoo movement, #Blacklivesmatter
Case Studies: Race, Gender, Caste, Class & Public Sphere
Text Books And Reference Books:
Gere, C. (2009). Digital culture. Reaktion Books.
Briggs, A., & Burke, P. (2009). A social history of the media: From Gutenberg to the Internet. Polity.
Harrison, D. A., Bedford, D., Fong, L. C., Hoeptner Poling, L., Fields-Gould, E., Kurahashi, Y., ... & Blavos, A. A. (2019). # BlackLivesMatter: Intersectionality, Violence, and Socially Transformative Art.
Herman, E. S., & Chomsky, N. (2010). Manufacturing consent: The political economy of the mass media. Random House.
Jajodia, N., & Krishnaswamy, A. (2017). A Cashless Society, Cyber Security and the Aam Aadmi. Economic and Political Weekly, 52(14), 35-38.
Johnson-Eilola, J., & Selber, S. A. (2007). Plagiarism, originality, assemblage. Computers and Composition, 24(4), 375-403.
Papacharissi, Z. A. (2010). A Private Sphere: Democracy in a Digital Age. Cambridge: Polity.
Poster, W. R. (2019). 6) Racialized Surveillance in the Digital Service Economy. In Captivating Technology (pp. 133-169). Duke University Press.
Robinson, L., Schulz, J., Dunn, H. S., Casilli, A. A., Tubaro, P., Carvath, R., ... & Khilnani, A. (2020). Digital inequalities 3.0: Emergent inequalities in the information age. First Monday, 25(7).
Zuboff, S. (2019). The age of surveillance capitalism: The fight for a human future at the new frontier of power: Barack Obama's books of 2019. Profile books.
Essential Reading / Recommended Reading
Edward Snowden
The Arab Spring
The Great Hack
The Social Dilemma
We Steal Secrets: The Story of Wikileaks
Evaluation Pattern
Components of assessment:
CIA1: Written assignment/ Review of Research Articles (10)
CIA2: Mid-Sem exam: Department level (25)
CIA3: Case Study Presentation (10)
End-semester submission: Research based report submission (group) (50)
Attendance: (5)
JDM111-2 - FUNDAMENTALS OF REPORTING (2023 Batch)
Total Teaching Hours for Semester:30
No of Lecture Hours/Week:2
Max Marks:100
Credits:2
Course Objectives/Course Description
This course has been conceptualised in order to introduce students to the core Journalistic skill of reporting. This course teaches the students the key elements of news judgment, news writing and basic reporting techniques. They will also learn interviewing skills, feature writing, covering stories from different beats, laws, ethics, challenges in the field and current trends. The emphasis on these skills and its practice will prove beneficial for any career in journalism.
Course Outcome
CO1: Conduct journalistic reporting and writing through thorough research and
interviews
CO2: Think critically, collaboratively, creatively, and also independently
CO3: Identify news values and news angles
CO4: Demonstrate ethical and socially responsible journalism
Unit-1
Teaching Hours:10
Understanding News, Newsworthiness and News Sources
Why become a Journalist? What makes it a significant and interesting job.What is news: nature, importance, functions, Categories of News - - Hard News, Soft News, News Features. News judgement and News Values, Identifying News Stories - from story idea to source, Gathering and Cultivating different News sources -primary and secondary, News Agencies, Social Media as a source of news.Components of a News Story - Headline, Deck, Byline,Placeline/Dateline, Lead, Body/Text, Quotes, Attribution, Photos,Cutline/Caption, Infographic, Jump line, Tagline. Characteristics and qualities of a news story - Accuracy, Factual, Speed, Newsworthiness, Focus, Objectivity,Balance,Clarity, Conciseness, Credibility, Interest, Impact
Unit-2
Teaching Hours:10
News Gathering & Reporting Principles
Reporting Principles, Functions and responsibilities of a reporter, Setting Context, background research, observation, detailing and analysis. Types of Reporters and Correspondents. Interviewing Skills, Turning Interviews into a story. Attribution, Fact-checking, Verification, Validation and Accuracy. Identifying Fake news. Security, laws and Ethics in reporting. Reporting Challenges: Professionalism, constraints on objectivity, influence of PR and spin doctors, intra-organizational controls; owner, editor and reporter relationship. Understanding libel and slander. Networking skills of Reporters.
Unit-3
Teaching Hours:10
News writing
Styles and Structures of a News Report - Inverted pyramid, Feature style, Hourglass Style, Chronology, Nut Graph, Martini Glass, The Kabob, Transitions. Types of leads -summary, anecdotal,direct appeal, first-person, observational, question, quote, descriptive, bullet, staccato, contrast,blind and delayed identification, sequence, multiple element. Body text, Answering Ws & H, News angles, Adding quotes and background, Alternate story structures and writing styles. Feature Writing - Characteristics, types, process and techniques. Narrative Journalism, People Profiles. Covering Press Conferences and scheduled events, Drafting stories from Press Releases and News Agency copies. Introduction to writing for different news beats.
Text Books And Reference Books:
Dahiya, S. & Shahu, S. (2021). Beat Reporting and Editing: Journalism in the Digital Age. SAGE Publications Pvt. Ltd.
Harrower, T. (2012). Inside Reporting. (3rd Ed.). MacGraw Hill Publications.
Mencher, M. (1977). News Reporting & Writing. W.C.Brown Co. Publications, USA.
Prasad, B. M. (1991). Reporting- Principles & Practice. Wordmakers.
Stephens, M. & Gerald, L. (1986). Writing & Reporting the News. Harcourt Bruce Jovanovich College Publications.
Verma, M K. (2018). News Reporting and Editing. New Delhi: APH Publishing Corporation
Essential Reading / Recommended Reading
Baskette, S. & Brooks (1992). The Art of Editing (5th Ed.). Macmillan Publishing Co.
Garst, R. & Theodore B. (1982). Headlines and Deadlines (4th Ed.). Columbia University Press, New York.
Parthasarthy, R. (1996). Here is the News! Reporting for the Media. Sterling Publishing Pvt. Ltd. New Delhi.
Raman, U. (2009). Writing for the Media (1st Ed.). Oxford University Press
Westley, B (1980). News Editing (3rd Ed.). IBH Publications.
The course shall not have a regular centralised CIA model. Instead, the student will be given a series of 5 assignments spread across the semester, leading to a final portfolio/article collective on submission model. The teaching facilitator will consider the level of intelligibility in the class and the learning needs of the students and decide what assignment to be given on a regular basis. Any changes and updates to these will be mentioned well in advance. All assignments are individual and are to be submitted on Google Classroom.
1. CIA I- Hard news (20 marks)
2. CIA II - News feature (20 marks)
3. CIA III - Interview (20 marks)
4. CIA IV- Profile writing (20 marks)
5. CIA V - Narrative feature (20 marks)
JDM112-2 - FUNDAMENTALS OF EDITING (2023 Batch)
Total Teaching Hours for Semester:30
No of Lecture Hours/Week:2
Max Marks:100
Credits:2
Course Objectives/Course Description
This course has been conceptualised to introduce students to the core Journalism skill of editing. This course teaches the students the key elements of editing techniques, newsroom hierarchy, roles and responsibilities of people in the newsroom and the importance of error-free editing. They will also be introduced to stylebooks, proofreading, and copyediting for Newspapers. The emphasis on the skill and their practice will benefit any journalism career.
Course Outcome
Unit-1
Teaching Hours:6
Basics of editing
Editing – its need and importance, general principles; Copy tasting, Editing for clarity, accuracy, objectivity, consistency, fairness, taste, balance and legal appropriateness, tone, sexism, stereotyping; Keep it short and simple (KISS), stylebook and house styles
Unit-2
Teaching Hours:4
Newsroom hierarchy
Roles and responsibilities of the Chief Editor, Managing Editor, News-Editor, Sub-Editor, and Copy Editor; The editorial process and decision-making, Understanding teamwork and news flow from desk to printing.
Unit-3
Teaching Hours:10
Copy editing
Proofreading vs copyediting. Editing and proofreading symbols, Objectives of copy editing: Checking facts, language, grammar, style, clarity & simplicity. Attributions and identification of news sources, Tight writing, rewriting, condensing stories, slanting and localising news, editorial writing, writing headlines and captions, selection of photographs, terminologies.
Text Books And Reference Books:
Verma,M K. (2018). News Reporting and Editing. New Delhi: APH Publishing Corporation
Jerry Lanson and Mitchell Stephens, Writing and Reporting the News, New York: Oxford University Press, 2008.
Sunil Saxena, Headline Writing, New Delhi: Sage Publications, 2006.
Ambrish Saxena, Fundamentals of Reporting and Editing, New Delhi: Kanishka Publishers, 2007.
Rothsteine, Photojournalism, Amphoto Books, 1974.
K.M. Sreevastava, News Reporting and Editing, New Delhi; Sterling Publications, 1987
Essential Reading / Recommended Reading
Westley, Bruce (1980). News Editing (3rd Edition). IBH Publications, New Delhi.
Garst, Robert & Theodore Bernstein (1982). Headlines and Deadlines (4th Edition). Columbia University Press, New York, USA.
Floyd Baskette and Jack Z Scissors, The Art of Editing, New York: Macmillan Publishing Co, 1986.
Evaluation Pattern
CIA 1: Multiple choice objective test based on newspaper reading
CIA II: Students shall visit a Newspaper, understand the bureau and Desk activities and prepare a report.
CIA III: Flipclass: Student presentation
ESE: Portfolio submission with viva
LAW146 - LAW AND PRACTICE OF INTELLECTUAL PROPERTY (2023 Batch)
Total Teaching Hours for Semester:30
No of Lecture Hours/Week:3
Max Marks:100
Credits:2
Course Objectives/Course Description
Course Description:
A clear understudying of the intellectual property system has, therefore, become a necessity for all those associated with creative and innovative endeavor from policy makers, business executives to educators as well as artists and inventors themselves. This course seeks to provide a foundation for students to understand the enormous potential and power of IP and regulatory framework in India. The major objectives of the course are to(i) To understand the niceties and complexities of the global intellectual property system and the challenges it poses to India in terms of compliance to global standards of IP protection (ii) To identify IP as an effective policy tool for national, economic, social and cultural development, especially through the use of limitations and exceptions to monopoly rights and (iii) To equip students with the knowledge of the procedural and substantive IP system in India.
Course Objectives:
To identify the conventional and non-conventional forms of intellectual property rights and to understand the basic differences between them.
To comprehend the theoretical underpinnings of intellectual property rights protection.
To understand the international instruments related to intellectual property rights protection.
To equip students with the knowledge of the procedural and substantive IP system in India.
To identify the limitations and exceptions to these monopoly rights.
Course Outcome
CO1: Identify the different forms of intellectual property and describe the
importance of protection of IP.
CO2: Understand the essential requirements of IP protection, duration, rights conferred and remedies provided.
CO3: Apply the principles of IP protection to legal problems correctly.
CO4: Analyze the issues related to infringement of IP.
CO5: Draft legal instruments pertaining to registration and transfer of IP.
Unit-1
Teaching Hours:6
INTRODUCTION
Concept of Property, Nature and philosophy of Intellectual property, Evolution of IP law in India and implications of TRIPS, Types of IP
Unit-2
Teaching Hours:10
COPYRIGHT
Copyright basics, Neighboring rights and digital copyright,
Protection and remedies for infringement
Unit-3
Teaching Hours:10
PATENTS
Patents – evolution, Criteria for Patentability, rights of patentee and application for international patent under PCT
Unit-4
Teaching Hours:8
TRADEMARKS
Trademark, service mark, registration, renewal and enforcement, passing off, Geographical indications
Unit-5
Teaching Hours:6
TRADE SECRETS
Trade secrets, common law protection , TRIPS obligation
Unit-6
Teaching Hours:5
OTHER IPRS
Industrial designs, Plant varieties, rights of indigenous people, Biological diversity
Text Books And Reference Books:
Intellectual Property Rights: Text and Cases by Anil Kumar, Vandana
Year of Publication: 2019
Publisher: Pearson Education India
Cases and Materials on Intellectual Property by William Cornish, David Llewelyn, and Tanya Aplin
Year of Publication: 2019
Publisher: Sweet & Maxwell
Intellectual Property: Patents, Copyrights, Trademarks & Allied Rights by N.S. Gopalakrishnan
Year of Publication: 2019
Publisher: Eastern Book Company
Intellectual Property: Text and Essential Cases by Tanya Aplin, Jennifer Davis
Year of Publication: 2018
Publisher: Oxford University Press
Essential Reading / Recommended Reading
Global Intellectual Property Law by Graham Dutfield
Year of Publication: 2021
Publisher: Edward Elgar Publishing
Intellectual Property Law: Text, Cases, and Materials by Tanya Aplin, Jennifer Davis, and Simon Kiddle
Year of Publication: 2020
Publisher: Oxford University Press
Intellectual Property: A Very Short Introduction by Siva Vaidhyanathan
Year of Publication: 2017
Publisher: Oxford University Press
Intellectual Property Rights and Innovation in the Fourth Industrial Revolution by Carlos M. Correa
Year of Publication: 2020
Publisher: Cambridge University Press
Intellectual Property Rights: Legal and Economic Challenges for Development by Mario Cimoli, Giovanni Dosi, and Keith E. Maskus
Year of Publication: 2014
Publisher: Oxford University Press
The Oxford Handbook of Intellectual Property Law by Rochelle C. Dreyfuss and Justine Pila
Year of Publication: 2020
Publisher: Oxford University Press
Evaluation Pattern
CIA I - 20%
CIA II - Mid Semester Examination - 50%
CIA III - 20%
LAW148 - LEGAL DIMENSIONS OF MARKETING (2023 Batch)
Total Teaching Hours for Semester:30
No of Lecture Hours/Week:3
Max Marks:100
Credits:2
Course Objectives/Course Description
21st century is certainly an age of advertisements and consequent consumerism. Advertisements have occupied a large chunk of the daily lives of people, and are considered to be the major crowd-pullers for any marketing manager. Virtually, everything under the sky-- from pin to parenthood-- is within the grip of a marketing technique namely advertisements. However, with this shift in marketing strategy, complications in industry have also raised manifold. Many a time, the seemingly simple situations land up in legal disputes of vast ramifications. Hence, this Course is designed to address the various legal aspects that may arise out of marketing strategies pursued by managers. Issues pertaining to contracts, product liability, competition practices are dealt with, and legal aspects of marketing of various products and services are discussed.
Course Objective of this course are –
1.To give an understanding on the concept of Marketing vis-à-vis constitutional law
2.To explain requirement of contract law in marketing
3.To give an overview of law relating to protection Consumer and product liability
4.To familiarize students with law relating competition in marketing
5.To acquaint students with various laws for the prohibition and regulation of advertisement of products and services
Course Outcome
CO1: Explain general concept of marketing and also constitutional foundation of the same
CO2 : Describe existing contractual requirements in marketing
CO3: Assess the nature of law relating to consumer and product liability
CO4: Evaluate the concerns of competition law relating to marketing
CO5: Analyze the laws which permits advertisements of certain products and services
Unit-1
Teaching Hours:3
Unit 1
Introduction
Marketing's brush with law; expanding role of marketing managers; Freedom to advertise – Constitutional framework
Unit-2
Teaching Hours:3
Unit 2
Contracts
Fundamental Principles of Contract – Offer, acceptance, Consideration, Free Consent, Capacity of the parties. Specific Contracts - Dealership agreements; Principal and agency relationship; Legal requirements
Unit-3
Teaching Hours:3
Unit 3
Consumer and Product Liability
Unit-4
Teaching Hours:3
Unit 4
Legal Aspects of Competition
Introduction; Anti-competitive agreements; Abuse of dominant position under Competition Law
Unit-5
Teaching Hours:3
Unit 5
Other marketing Issues
Role of ASCI, Products and services banned from advertisements, Regulation of advertisement of Professions
Text Books And Reference Books:
PRINCIPLESOF MARKETING, by Kotler, Philip
Indian Constitutional Law by J.N.Pandey
Facets of Media Law by Madhavi Goradia Diwan
Indian Contract act by Avtar Sing
Consumer Protection Act, by Avtar Sing
Competition law in India: Policy, Issue and development
Essential Reading / Recommended Reading
Competition law in India: Policy, Issue and development
Evaluation Pattern
Evaluation Pattern
Assessment outline
CIA I- MCQ Quiz
CIA II: Research Paper
CIA III: Final Examination
100 Marks
25 Marks
25 Marks
50 Marks
PHY141A - INTRODUCTION TO ASTRONOMY AND ASTROPHYSICS (2023 Batch)
Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:3
Course Objectives/Course Description
This course presents an introduction to basic concepts in astronomy and astrophysics. The course is designed for non-science students with strong interest in astronomy, physics and mathematics. The course details some of the primary physical concepts relevant to astronomy and astrophysics and also lays the foundation for more advanced coursework in astrophysics. More importantly, to appreciate the realization that “We are all made of stardust”.
Course Outcome
CO1: Compare and contrast the various ?exotic objects? in the cosmos (Neutron Stars, Black Holes, etc.)
CO2: Differentiate between different stellar types, and describe their life cycles.
CO3: Compare and contrast the types of galaxies, their distribution and possible evolution.
Unit-1
Teaching Hours:15
Solar system
Astronomical coordinate systems, Kepler’s Laws of planetary motion, Newton’s Law of gravitation, Ancient astronomers, Solar system formation, Planets and associated moons, Comets and asteroids; Meteoroids, Meteors, and Meteorites; Telescopes, Multi-wavelength astronomy, Astronomy with space observatories.
Unit-2
Teaching Hours:15
Stars
Discussion of measurable physical quantities in astronomy, Distance measurement techniques, Luminosity, Brightness of stars and relation between luminosity and brightness (flux), Magnitude of a star, Filter system, Hertzsprung Russell diagram, Binary stars and measurements, Spectral type of stars, Surface temperature of stars, Star Formation: Molecular clouds, Stellar evolution- birth to death, White dwarfs, Neutron stars, and black holes.
Unit-3
Teaching Hours:15
Galaxies
The Milky Way galaxy, Structure of the Milky way, Motion of Stars in the Milky Way, Types of galaxies: Hubble tuning fork diagram, Formation and evolution of galaxies, Quasars and active galaxies, Hubble’s law and Expanding Universe, Gravitational waves, Dark Matter, Dark Energy.
Text Books And Reference Books:
[1].Carroll, B. W., & Ostlie, D. A. (2007). An Introduction to Modern Astrophysics, 2nd Edn: Pearson Addison-Wesley. [2]. Pasachoff , J. M. (1998): Astronomy, from the Earth to the Universe: Saunders College Publishing. [3]. Kaler, J. B. (2016): From the Sun to the Stars: World Scientific
Essential Reading / Recommended Reading
1. Zeilik & Gregory, S. A. (1998): Introductory Astronomy and Astrophysics, Saunders College Publication.
2. Harwit, M. (1988): Astronomy Concepts: Springer-Verlag.
Evaluation Pattern
Assessment outline:
CIA I will be a objective-type exam to evaluate the understanding of the students from topics in Units 1 and 2. This carries 10 marks and administered in the last week of January.
CIA-II will be based on presentations on specified topics. It carries 25 marks
CIA III includes a written assignment on specified topics. It carries 10 marks and will be conducted during second week of February.
End Semester Examination will be the descriptive exam for 50 marks. The students will be given 120 minutes to complete the exam.
Assessment will be based on the knowledge, problem solving capability and their wider in-depth perspective about the subject and presentation skills.
POL144 - INDIA AND THE WORLD (2023 Batch)
Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:2
Course Objectives/Course Description
This is a survey course on India and its engagement with the World .
Objective of this course is to introduce analytical and empirical aspects on the genesis,
evolution and practice of India’s foreign policy. Students will study key relations and
important themes in India’s Policy on various global issues to understand the changing
positions and development of India’s role as a global player.
Course Outcome
CO1: At the end of this course students will be able to
Demonstrate a basic understanding of the trajectory of Indian foreign policy identifying important changes and factors responsible for the change.
CO2: Identify the key issues in Indian foreign policy and India?s national interests.
CO3: Understand and appreciate India?s relations with major powers, role in global governance, India?s regional polices and Nuclear issues.
Unit-1
Teaching Hours:15
Introduction
Foreign Policy: Meaning, Making of FP, National Interest
Determinants of Indian Foreign Policy: Domestic and External
Principles, Objectives and Evolution of India’s Foreign Policy
Unit-2
Teaching Hours:15
Key Foreign Relations
India’s Neighborhood Policy
India’s Relations with US
Indian’s Relations with Russia
India Relations with China
Unit-3
Teaching Hours:15
Key Issues
Look(Act) East Policy
India and Global Governance
India’s Nuclear Posture
India’s emergence as a Global Power
Text Books And Reference Books:
S. Ganguly and M. Pardesi, (2009) ‘Explaining Sixty Years of India’s Foreign Policy’, in India Review, Vol. 8 (1), pp. 4–19.
J. Bandhopadhyaya, (1970) The Making Of India’s Foreign Policy, New Delhi:Allied Publishers.
S. D.Muni, (2003) ‘Problem Areas in India’s Neighbourhood Policy’, in South Asian Survey,Vol. 10 (2), pp. 185-196.
V. Sood, (2009) ‘India and regional security interests’, in Alyssa Ayres and C. Raja Mohan(eds), Power realignments in Asia: China, India, and the United States, New Delhi: Sage.
H. Pant, (2011) ‘India’s Relations with China’, in D. Scott (ed.), Handbook of India’s International Relations, London: Routeledge, pp. 233-242.
GulshanSachdeva (2011), India’s relations with Russia, in in David Scott (ed.), Handbook of India’s International Relations, London: Routeledge
David Scott (2011), India’s relations with the USA, in in David Scott (ed.), Handbook ofIndia’s International Relations, London: Routeledge
David Scott (2011), India’s relations with Pakistan, in in David Scott (ed.), Handbook ofIndia’s International Relations, London: Routeledge
PoorviChitalkar and David M. Malone (2015), “India and Global Governance”, in David M.Malone et.al. (ed) The Oxford Handbook of Indian Foreign Policy, New Delhi: OUP
Manu Bhagavan (2015), “India and the United Nations- or Things Fall Apart”, in David M.Malone et.al. (ed) The Oxford Handbook of Indian Foreign Policy, New Delhi: OUP
Essential Reading / Recommended Reading
C. Rajamohan, (2013) ‘Changing Global Order: India’s Perspective’, in A. Tellis and S. Mirski (eds.), Crux of Asia: China, India, and the Emerging Global Order, Carnegie Endowment for International Peace: Washington.
Chris Ogden (2011), “India and nuclear weapons” in David Scott (ed.), Handbook of India’s International Relations, London: Routledge
Ashley J.Tellis (2003), Toward a ‘Force-in-Being’: The Logic, Structure, and Utility of India’s Emerging Nuclear Posture, in SumitGanguly (ed.) India as an Emerging Power, London: FRANK CASS PUBLISHERS, pp. 58-103
Ch. Ogden, (2011) ‘International ‘Aspirations’ of a Rising Power’, in David Scott (ed.), Handbook of India’s International Relations, London: Routeledge, pp.3-31
Evaluation Pattern
CIA 1-25 marks
CIA 2-25 marks
CIA 3-50 marks
PSY144 - BASICS OF CONSUMER BEHAVIOUR (2023 Batch)
Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:3
Course Objectives/Course Description
This course is offered as a marketing elective in the second semester. It is a three-credit course that helps students understand the behavior of consumers before and after purchase. The course helps students gain valuable conceptual knowledge of how the concepts of motivation, perception, personality and other behavioral studies influence the consumer in making purchase decisions. It also gives an insight to the students about the decision-making process and the growing significance of the consumer behavior study in various other areas of marketing
Course Outcome
1: Explain the scope and current trends in Consumer Psychology
2: Understand the application of consumer behavior knowledge and consumer decision making model
3: Evaluate the concepts related to consumer behaviour and the factors that influence consumer behavior
Unit-1
Teaching Hours:15
Unit 1
Definition, Significance,
Applying consumer behaviour knowledge, Consumer decision-making model
Unit-2
Teaching Hours:15
Unit 2
Market segmentation, bases of market segmentation,
Product positioning and repositioning
Unit-3
Teaching Hours:15
Unit 3
Personality and self-concept, Motivation
Information processing, Learning in understanding consumer behaviour
Influence of groups and social media, online consumer behaviour
Text Books And Reference Books:
Loudon, D. L., & Della, B. A. J. (2010). Consumer behavior: Concepts and applications. McGraw-Hill.
Essential Reading / Recommended Reading
Blackwell,Roger D. (2000). Consumer Behavior / By Roger D.Blackwell - New Delhi: Cengage Learning, - 784p
Evaluation Pattern
Total Credits: 03
Total Teaching Hours: 45
Attendance marks will be added as per the attendance policy
SN
CIA Details
Marks Details
1
CIA I
20
2
CIA II
20
3
CIA III
50
PSY160 - UNDERSTANDING ADDICTION AND SUBSTANCE USE (2023 Batch)
Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:3
Course Objectives/Course Description
This course will focus on understanding addiction through a biopsychosocial and ecological lens in order to address the need for awareness about substance use, behavioural and digital media addictions. The topics will empower students to become ambassadors of change, who can educate and provide peer support. This course will also enable students to learn about community projects, policies, governmental and non governmental programs and resources related to reducing drug use and implications of use.
Course Outcome
CO1: Explain about the phenomenon of addiction using diverse perspectives (biological, psychosocial and ecological)
CO2: Describe and distinguish between different kinds of addictions
CO3: Describe and compare existing frameworks/programs for addiction prevention and management.
CO4: Demonstrate a capacity to create awareness programs on impact of addiction and preventative strategies that can empower the youth and community to embrace wellness.
Unit-1
Teaching Hours:15
Integrating perspectives on Addiction:
Biological (brain development), Psychosocial (cognitive, emotional, family and peer influence) and Ecological perspectives. Types of addictions – substance, digital media and behavioural; Protective, potentiating and risk factors in a lifespan perspective.
Unit-2
Teaching Hours:15
Current trends & frameworks of management of Addiction
Current trends in substance and other addictions – a global comparative understanding, Exploring the Impact of addiction on individuals and society; Existing frameworks and programs for addiction treatment and intervention, and awareness programs.
Unit-3
Teaching Hours:20
Creating Awareness among peers and community
Building community awareness on addictions with activities and events. Understanding the local needs across different cohorts and demographics on Awareness, Prevention and Treatment of substance and other addictions.
Sloboda, Z., & Bukoski, W. J. (Eds.). (2007). Handbook of drug abuse prevention. Springer.
Scheier, L. M. (Ed.). (2015). Handbook of Adolescent Drug Use Prevention: Research, Intervention Strategies, and Practice. American Psychological Association. http://www.jstor.org/stable/j.ctv1chs715
Veach, L. J., & Moro, R. R. (2017). The spectrum of addiction: Evidence-based assessment, prevention, and treatment across the lifespan. SAGE Publications.
Evaluation Pattern
Course outcomes
CIA1 (Total 20 marks)
CIA2 (Total 20 marks)
CIA3 (Total 50 marks)
CO1:
10
10
CO2:
10
5
5
CO3:
15
5
CO4:
30
Note (if any):
SOC142 - CONTEMPORARY SOCIAL PROBLEMS AND CHALLENGES (2023 Batch)
Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:50
Credits:3
Course Objectives/Course Description
This course discusses various social issues which are of relevance for contemporary world. These issues surround the broad themes of population, health, development. In relation to population and health this course would cover issues like aging, reproductive health, HIV AIDS, euthanasia, drug abuse, etc. In relation to development this course would look into issues like urban land use, farmer’s suicide, displacement, etc.
Course Objective:
Students shall be able to identify and analyze contemporary social problems. They will be able to apply interdisciplinary approach to relevant policies at local, national, and international levels.
Course Outcome
Unit-1
Teaching Hours:5
Sociological Analysis of Social Problems
Study of ‘Social Problems’
Characteristics, Stages and Reactions
Unit-1
Teaching Hours:5
Sociological Analysis of Social Problems
Study of ‘Social Problems’
Characteristics, Stages and Reactions
Unit-2
Teaching Hours:15
Population and Health and Social Problems
Demographic Transition
HIV AIDS and societal alienation
Drug Abuse
Unit-2
Teaching Hours:15
Population and Health and Social Problems
Demographic Transition
HIV AIDS and societal alienation
Drug Abuse
Unit-3
Teaching Hours:10
Development and social problems
Poverty
Corruption
Development induced displacement
Unit-3
Teaching Hours:10
Development and social problems
Poverty
Corruption
Development induced displacement
Unit-4
Teaching Hours:15
Human Rights Issues
Covenants
Human Rights Organizations
Domestic Violence and child abuse
Unit-4
Teaching Hours:15
Human Rights Issues
Covenants
Human Rights Organizations
Domestic Violence and child abuse
Text Books And Reference Books:
Alavi, H.D and Shanin, T. (Ed.) (1982). Introduction to the Sociology of Developing Societies, London: MacMillan.
Ahuja R. (2014). Social problems in India. New Delhi: Rawat Publication.
Merton, R. and Nisbet. (1966). Contemporary Social Problems, New York: Harcourt, Brace and World.
Shah, G. (2001). Cultural Subordination & Dalit Challenge. Vol. II
Weeks, J. (2011). Population: An Introduction to Concepts and Issues. Wadsworth Publishing Company, California.
Essential Reading / Recommended Reading
Alavi, H.D and Shanin, T. (Ed.) (1982). Introduction to the Sociology of Developing Societies, London: MacMillan.
Ahuja R. (2014). Social problems in India. New Delhi: Rawat Publication.
Merton, R. and Nisbet. (1966). Contemporary Social Problems, New York: Harcourt, Brace and World.
Shah, G. (2001). Cultural Subordination & Dalit Challenge. Vol. II
Weeks, J. (2011). Population: An Introduction to Concepts and Issues. Wadsworth Publishing Company, California.
Evaluation Pattern
CIA 1 10 marks (conducted out of 20 )
CIA 2 10 marks (conducted out of 20 )
CIA 3 25 marks (conducted out of 50 )
Attendance 5 marks
SW141 - INTRODUCTION TO SOCIAL WORK AND SOCIAL WELFARE (2023 Batch)
Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:50
Credits:3
Course Objectives/Course Description
This is the foundational paper that introduces students to the profession of Social Work. It includes the philosophical and ideological foundations of the profession. It highlights how social work has come to be called a profession. In this paper, all the fields in which social work can be practiced are introduced, and the methods of social work
To help students understand the social work profession, its history and evolution.
To understand the philosophy, values and principles of professional social work.
To understand the basics of various methods of social work.
To understand the fields of social work practice.
Course Outcome
1: Demonstrate proficiency in understanding social work and related concepts.
2: Discuss the philosophy, values, principles and skills of professional social work.
3: Demonstrate proficiency in understanding the methods of social work.
Unit-1
Teaching Hours:15
Introduction to Social Work:
Social work: Definition, Concept, Objectives, Similarities and dissimilarities of Concepts related to Social Work, Social Service, Social Welfare. Philosophy of Social Work, Values of Social Work, Principles of Social Work, Goals and Scope. History of Social Work in the West and in India
Unit-2
Teaching Hours:15
Introduction to the Methods of Social Work
Case Work, Group Work, Community Organization, Social Work Research, Social Welfare Administration, and Social Action
Unit-3
Teaching Hours:15
Fields of Social Work
Fieldsof Social Work. Code of ethics. Skill Lab: Active Listening. Negotiation. Preparation and Planning. Understanding self through a SWOT. Presentation
Text Books And Reference Books:
Batra, N. (2004). Dynamics of social work in India. New Delhi: Raj Publishing.
House, B. (2006). Values & ethics in social work: An introduction. London: Routledge publication.
Bhattacharya, S. (2004). Social work: An integrated approach. New Delhi: Deep & Deep Publications.
Chris, L. C. (2000). Social work ethics: Politics, principles and practice. Exeter: Learning Matters.
Crawford, K. (2004). Social work and human development: Transforming social work practice. Exeter: Learning Matters.
Desai, M. (2004). Methodology of progressive social work education. Jaipur: Rawat.
Publication.
Desai, M. (2004). Ideologies and social work: Historical and contemporary analyses. Jaipur: Rawat. Publication.
Horner, N. (2006). What is social work? Context and perspectives. London: Routledge publication.
National Association of Social Workers (2000). Policy statements 2000-2003, Social work speaks. National Association of Social Workers Policy Statements 2000- 2003. New York: Palgrave Macmillan.
Payne, M. (2007). What is professional social work? Jaipur:Rawat Publications.
381Pease, B. (1999).Transforming social work practice: Postmodern critical perspectives polity press. Jaipur: Rawat Publications.
Morales, A. (2004). Social work. Boston: Pearson Education.
Timms, N. (1970).Social work. London: Routledge publishers.
World Bank (2005). Putting social development to work for the poor: An OED review of world bank activities. New York: World Bank.
Essential Reading / Recommended Reading
Banks, S. (1995). Ethics and values in social work. Hound Mills: MacMillan Publishers.
Gore, M.S. (1965). Social work education. New Delhi: Asia Publishing House.
Shaw, I., & Lishman, J. (1990). Evaluation and social work practice. London: Sage publishers.
Singh R.R. (1985).Fieldwork in social work education (ed). New Delhi: Concept Publishers.
Stroup, H.H. (1960). Social work education – An introduction to the field. New Delhi: Eurasia Publishing.
Wadia, A. & Hormasji, N. (1968). History and philosophy of social work in India (2nd ed). Bombay: Allied publishers
Evaluation Pattern
CIA 1 10 marks (conducted out of 20 )
CIA 2 10 marks (conducted out of 20 )
CIA 3 25 marks (conducted out of 50 )
SW142 - INTRODUCTION TO ORGANISATIONAL BEHAVIOUR (2023 Batch)
Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:50
Credits:3
Course Objectives/Course Description
Course Description: The course introduces students to theories associated with organizational behavior, facilitating their comprehension of individual and group behavior within an organization. Additionally, this paper equips students with essential knowledge of personality, motivation, theories, and leadership, establishing a foundational background in these areas.
Course Objectives:
To develop familiarity with the origins and evolution of organizational behavior (OB).
To comprehend the concept of motivation through the exploration of various theories.
To gain theoretical andpractical knowledge and tools for implementing organizational development interventions.
Course Outcome
CO1: Exhibit proficiency in comprehending human behaviour within the workplace.
CO2: Apply interpretive and practical skills in utilizing various theories of Individual and group behaviour.
CO3: Demonstrate a solid understanding of the principles and theories of organizational development and change.
Unit-1
Teaching Hours:15
Organisation Behaviour
Definition and scope-approaches to Organizational Behaviour- Elements of Organizational Behaviour- Hawthorne studies-classical and modern approaches to Management- Human Relations movement and Behavioural systems approach to OB, OB Model- Definition, Developing OB model- Inputs, process, outcomes- Roles and challenges of OB- Skills of OB Manager
Unit-2
Teaching Hours:15
Individual and Group Behaviour
Personality- Definition, Determinants and Theories of Personality-psychoanalytic theories, socio-psychological theories, trait theories and holistic theories- Personality and Organizational Behaviour,
Motivation: Meaning of Motivation, Motivation-Traditional Theories of Work Motivation; Maslow’s hierarchy of needs - Herzberg Two Factor theory, , McGregor ‘s Theory X-and Adam ‘s Equity Theory of Work Motivation.
Group Behaviour- Definition, Classification and stages, Techniques in decision making, Effective Team Building, Leadership- Definition, Types
Unit-3
Teaching Hours:15
Organizational Development and Change
Organizational Development- Definition- Scope of Organizational Development- Characteristics of OD, OD Interventions-Management By Objectives
Organizational change, forces of change; Resistance to change; Managing planned change, approaches to organizational change
Organizational Culture-Key cultures [Power culture, people/person culture. Task culture, role culture]- How culture is created- How culture is sustained
Organizational Climate- methods to study organizational climate
Text Books And Reference Books:
Bhattacharyya Dipik Kumar. (2014).Organizational behaviour. New Delhi; Oxford University Press.
King, D., & Lawley, S. (2012). Organizational behaviour. Oxford: Oxford University Press. Luthans, F. (2011). Organizational behaviour (12th ed.). New York: McGraw-Hill International.
Robbins, Judge and Vohra (2012). Organizational behaviour. New Delhi: Pearson.
Robbins, S. P., Judge, T.A. & Vohra, N. (2012). Organizational behaviour, Pearson.
Essential Reading / Recommended Reading
Luthans (2011). Organizational behaviour. 12/e, McGraw Hill International
Raisa Arvinen-Muondo. (2013). Organizational behaviour: People, process, work and human resource management. London: Kogan Page.
Schermerhorn, J. R & Osborn, R. N. (2012). Organizational behaviour (12th ed.).New Delhi Wiley.
Weber, Emma, Phillips, Patricia Pulliam &; Phillips, Jack J. (2016). Making change work: How to create behavioural change in organizations to drive impact and ROI. London: Kogan Page.
Evaluation Pattern
CIA 1 10 marks (conducted out of 20 )
CIA 2 10 marks (conducted out of 20 )
CIA 3 25 marks (conducted out of 50 )
Attendance 5 marks
THE144 - ACTING FOR MEDIA (2023 Batch)
Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:3
Course Objectives/Course Description
This programme is designed for Students who want to explore various acting career opportunities in Media. The course includes practice-based training blended with a challenging range of acting practice possibilities in different Media platforms. A wide range of production and performance prospects enhances the scope of this programme. The course is grounded in basic acting training methods constructed with theatre techniques and applied in different visual media contexts like Stage/ Film/TV/New Media and other Communicative visual contexts. It encompasses different interactive and participatory sessions for cultivating body, voice, and mind through creativity.
Additionally, the programme provides insights into personality makeovers through costume, make-up, and styling and prepares you for auditions and building your actors' portfolio.
Objectives:
To introduce the concept of Acting for Media.
To provide an overview of the different media and its various components.
To provide practical training and exercises to help to gain hands-on experience in Acting for Media.
To equip learners with a solid foundation in Acting for Media.
Course Outcome
CO1: To understand the concept of Acting for Media and its importance.
CO2: To articulate a comprehensive understanding of the media and its various components.
CO3: Apply practical skills and techniques to create compelling performances for media.
CO4: Develop a greater appreciation for the art of Acting for Media.
CO5: Exhibit the learning experiences through practical, creative work.
Unit-1
Teaching Hours:5
Learning to Act
Everyone can Act- Developing acting skills through relaxation, movements, improvisation, space exploration and empowering self through evaluation and challenges.
Unit-2
Teaching Hours:8
Acting for Theatre.
Actor preparation and training: Improvisation, role, character, scene and creative body movement, Yoga, Kalari, modern dance movements.
Unit-3
Teaching Hours:12
Acting in front of the Camera.
Introduction to film acting, Actor-creator, Visual life and language, scene work for the camera and acting techniques. Art of auditioning, projection and intonation of character. The Inner Discipline of Camera Acting, Four Types of Outer Action, Blocking for the Camera.
Unit-4
Teaching Hours:10
Acting for TV and other digital media.
Introduction to TV/Media, developing skills for the Media, Specific scene work and evaluation. Anchoring and media presentation skills, Dialogue and speech, and voice culture. Other skills –Sight reading, accents and dialects, safe voice practice, Dubbing for the roles and animation, Rhythm and movement skills.
Unit-5
Teaching Hours:5
Personality makeover: through costume, make-up and styling.
It is understanding the basic makeover through make-up and costume. Body language involves gestures, mannerisms, and other bodily signs—transforming oneself into a star.
Unit-6
Teaching Hours:5
Acting as a profession.
Preparing for Audition, Actors' workbook, Actors' portfolio.
Text Books And Reference Books:
Konstantin Stanislavsky - An actor prepares-Routledge (1989)
Cathy Haase - Acting for Film-Allworth Press (2003)
Essential Reading / Recommended Reading
Janet Wilcox - Mastering Monologues and Acting Sides_ How to Audition Successfully for Both Traditional and New Media-Skyhorse Publishing (2011)
Benedetti, Jean_Stanislavsky, Konstantin - An actor's work on a role-Routledge (2010)
John Sudol - Acting Face to Face 2_ Emotional Alignment_ _ How to Create Genuine Emotion For TV and Film (2015)
Evaluation Pattern
Evaluation CIAs:
Assignments, including television commercials, films, voiceover work, scene work/reels/standup comedy/camera work/writing/portfolio
Evaluation ESE :
The end Semester Examination will create a different media presentation and submit a portfolio.
VJE281 - NEWS ANALYSIS AND PRODUCTION (2023 Batch)
Total Teaching Hours for Semester:30
No of Lecture Hours/Week:2
Max Marks:100
Credits:0
Course Objectives/Course Description
This course has been designed to help students apply their learnings as part of their core journalism courses in a real-time news production of the publication, “The Press Project”. They will also analyse the major news stories of the week through debate, discussion and other activities.
Course Outcome
CO 1: Understand how to deconstruct long-form journalistic pieces
CO 2: Write news stories for print media and produce college newspaper
CO 3: Identifying bias and objectivity in news writing and its various implications
Unit-1
Teaching Hours:5
Introduction and basics of news analysis
Basics of news analysis:
Understanding the intention of the message
What is the main idea of the article
Examine the Tone and Bias:
Analyzing the tone of the article
Identifying potential bias
Check for Objectivity:
Differentiating facts from opinions
Any emotional appeals or advocacy
Unit-2
Teaching Hours:7
Contextualising and evaluating the impact of news
Evaluate Sources:
Reliability and credibility
Accuracy
Analyze data and Statistics
Contextualize the Information:
Broader context
Historical or cultural factors
Identify Missing Information
What is not being addressed/omitted
Reflect on the Purpose
Inform, persuade, entertain, or provoke
Consider Alternative Perspectives
Unit-3
Teaching Hours:3
Writing a long-form piece
Understanding how to write a long-form analytical story
Unit-4
Teaching Hours:15
Newspaper production
Reporting
Editing
Designing
Text Books And Reference Books:
Verma,M K. (2018). News Reporting and Editing. New Delhi: APH Publishing Corporation.
Prasad, Baba M. (1991). Reporting- Principles & Practice. Wordmakers, Bangalore.
Pickering, I. (2018). Writing for news media: The storyteller's craft. Routledge
Baehr, C. M., & Schaller, B. (2010). Writing for the Internet: A guide to real communication in virtual space. Santa Barbara, Calif.: Greenwood Press.
Dahiya, S and Sahu, S. (2021) Beat Reporting and Editing: Journalism in the Digital Age. SAGE Publications Pvt. Ltd
Evaluation Pattern
Students will produce the fortnightly news publication -The Press Project in different groups. They will also do various individual and group projects to analyse news stories and write long-form analytical journalsitic pieces.